GmbH is a Berlin-based fashion brand founded in 2016 by Benjamin Alexander Huseby and Serhat Isik.

The brand was created somewhat spontaneously when the two met on a dance floor in 2016. It quickly established itself in the international fashion world and is known for its subversive, avant-garde aesthetic as well as its focus on sustainability and inclusivity. The full name of the brand is "Ghembehha," referencing Berlin's club culture and urban environment. The name "GmbH" comes from the widely used German legal term "Gesellschaft mit beschränkter Haftung" (limited liability company), further rooting the brand in its German cultural and business context.

GmbH’s designs are heavily influenced by the diverse cultural backgrounds and personal experiences of its founders. Huseby has Norwegian-Pakistani heritage, while Isik is of Turkish descent. This multiculturalism is reflected in their collections, which frequently explore themes of immigration, identity, and life in a globalized world. GmbH’s designs are often inspired by workwear aesthetics, featuring a mix of denim, leather, and boxy cuts. Many pieces incorporate functional details such as zippers, pockets, and leather inserts reminiscent of cowboy and worker outfits. The brand’s aesthetic frequently merges minimalist tailoring with sporty influences and experimental materials, creating bold silhouettes and challenging gender norms in fashion.

GmbH is also strongly committed to sustainability, frequently using recycled fabrics and eco-conscious materials in its collections. From its very first collection, GmbH has prioritized the use of organic and recycled materials, maintaining its environmentally conscious and critical stance within the fashion industry.

A defining aspect of GmbH is the strong political and social commentary embedded in its collections. The founders often address immigration, racism, and labor exploitation in the fashion industry through their designs. Huseby and Isik emphasize their own heritage, incorporating their Turkish-Pakistani roots into their creative processes. GmbH serves as a platform for social discourse, using fashion as a medium to challenge norms and deconstruct stereotypical images in the industry. With collections such as “Welt am Draht” (Fall/Winter 2021), they drew inspiration from science fiction, particularly the 1973 TV film by Rainer Werner Fassbinder, reflecting on the digital and analog worlds that became more prominent during the pandemic.

Since its inception, GmbH has gained international recognition and has been featured at major fashion events, including Paris Fashion Week. The brand has collaborated with major companies like ASICS, creating innovative pieces such as the Gel Quantum 360, which combines urban design with sportswear functionality. Another standout collaboration was the Gel Chappal, a hybrid sneaker inspired by traditional Indian footwear, incorporating ASICS' sports technology.

In 2021, Huseby and Isik were appointed as creative directors of Trussardi, a historic Italian fashion house. However, due to internal restructuring and financial difficulties, their tenure ended in 2023. The designers spoke openly about the challenges they faced, including delayed payments and lack of support. Since leaving Trussardi, they have fully refocused on GmbH.

GmbH represents a fusion of fashion, cultural identity, and political discourse, offering an innovative, sustainable aesthetic that pushes boundaries. The combination of avant-garde design, political awareness, and a strong emphasis on diversity and inclusivity makes GmbH one of the most exciting fashion brands of recent years.