Neighborhood is one of the defining brands on the Japanese streetwear scene and has significantly contributed to defining and expanding the term “streetwear” in recent decades.

The brand has its roots in motorcycling and counterculture and is known for its rugged, utilitarian style and meticulous workmanship.

Neighborhood was founded in 1994 by Shinsuke Takizawa in Tokyo, Japan. Takizawa, a passionate motorcyclist and follower of the Bōsōzoku subculture, was disappointed with the quality and style of motorcycle clothing that was available back then.

In a district in Tokyo called Ura-Harajuku, he decided to found his own brand and produce clothing that reflected the aesthetics and attitude of the biker and counterculture he felt he belonged to.

Ura-Harajuku, or Ura-Hara for short, can be seen as the birthplace of some of the most influential streetwear brands in Japan and the world. In this context, the term “Ura” means “hidden” or “backside,” which indicates the neighborhood's location in the back streets of Harajuku.

In the course of the 1990s and 2000s, Ura-Harajuku developed into an important center for innovative streetwear and fashion concepts. Many influential brands, including A Bathing Ape (BAPE), Undercover and Neighborhood, have their roots in this neighborhood.

The streetwear scene in Ura-Harajuku has had a huge international impact. The brands and designers based in the district have helped to redefine and expand the term “streetwear.” They incorporated elements of pop culture, subculture, and luxury fashion into their designs, which has helped streetwear penetrate the mainstream of fashion while maintaining their rebellious spirit.

The Ura Harajuku scene has also helped change the way streetwear brands market and sell their products. The practices of limited releases (so-called “drops”), in-store exclusivity, and creating “hype” through targeted promotions and collaborations that are now common in the streetwear industry have been popularized in part by Ura-Harajuku's brands.

Neighborhood is known for its dark, utilitarian aesthetic, which is influenced by military clothing, workwear, and motorcycle clothing. The brand is known for its attention to detail, high-quality materials and craftsmanship. Her collections often include complex prints, intricate embroidery, and vintage washes that give each piece a unique patina and character.

Since its inception, Neighborhood has had a significant impact on the global streetwear scene. NBHD is part of a group of Japanese brands that has pushed the boundaries of streetwear and helped change perceptions of fashion culture. With influences from American military, biker and rock'n'roll culture, they have contributed to the further development of so-called “Japanese Americana” fashion.

Neighborhood has made a name for itself over the years by making numerous high-profile collaborations with a range of brands from around the world. Here are a few notable examples:

The brand has several times with adidas worked together to create new versions of classic Adidas sneakers. These collaborations have often featured unique details and designs inspired by Neighborhood's dark, utilitarian aesthetic.

In collaboration with converse Neighborhood has produced new versions of the classic Chuck Taylor All Star and One Star. The collaborations were often characterized by a harsher, “street” -oriented aesthetic that reflected the typical Neighborhood style.

Neighborhood and Dr. Martens have worked together several times to create new interpretations of Dr. Martens' iconic boots and shoes. These collaborations have pushed the limits of Dr. Martens' traditional shoe designs, capturing Neighborhood's rugged, rebellious attitude.

One of Neighborhood's most famous collaborations is with the New York skate and streetwear brand Supreme. The two brands have released several joint collections that reflect the unique style and rebellious attitude of both brands.

Neighborhood also has with Fragment Design, the brand of famous Japanese designer Hiroshi Fujiwara. The collaborations have often produced unique pieces that combine elements of both brands' design approaches.

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To this day, Neighborhood remains one of the leading brands in the Japanese and global streetwear scene. With its distinctive style and consistent dedication to quality and craftsmanship, the brand has secured its position as an influential and creative player in the fashion world.

Neighborhood, like many other Japanese brands, is known for its reluctance when it comes to marketing and communication, which will continue to help maintain a sense of exclusivity in the future. This will help to consolidate the enduring fascination and influence of Neighborhood in the world of streetwear in the future.