HOKA and BEAMS are collaborating for the first time and, to mark the Japanese retailer’s 50th anniversary, are presenting a joint version of the Bondi 7.
For this collaboration, BEAMS combines the signature comfort of the running silhouette with a design aesthetic influenced by Japanese design and American-inspired casualwear.
The color palette of the HOKA x BEAMS Bondi 7 is inspired by Japanese Zen gardens. In particular, the textured earth tones of traditional karesansui gardens and the weathered wooden surfaces of historic temples serve as inspiration. This has resulted in the two colorways: Chestnut / Black Bean and Turtledove / Tidal Foam.
The upper features a camouflage pattern developed exclusively for this collaboration. The names of both brands have been subtly integrated into the design. This preserves the functional characteristics of the Bondi 7 while BEAMS gives the model a more lifestyle-oriented look.
The shoe retains the maximum cushioning and running comfort of the original Bondi 7. This functional foundation is paired with the redesigned upper and the understated color scheme inspired by natural textures.
For BEAMS, the collaboration was meant to go beyond the boundaries of classic sportswear. Building on one of HOKA’s most iconic silhouettes, the Japanese retailer developed a shoe that fits seamlessly into the brand’s American-inspired casual style while also offering a fresh perspective on the Bondi 7.
The HOKA x BEAMS Bondi 7 launches worldwide on August 14 and will be available at select retailers such as BSTN and HHV.
Photos via HOKA
