The ASICS US8-S GEL-SJ33 was developed under the creative direction of Kiko Kostadinov Studio in collaboration with the ASICS SportStyle development team.

The model draws inspiration from the GEL-SUPER J33, a running shoe from the 2010s originally designed to encourage natural biomechanical movement.

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The seamless upper draws inspiration from natural membranes and wraps the foot like a second skin, providing natural flexibility and lightweight support.

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The upper of the original GEL-SUPER J33 introduces a distinctive yet functional design language to the new model.

Its intricate construction creates a layered pattern that adds visual depth and texture.

Further details across the design, color palette, and materials draw inspiration from the ASICS archive.

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The original tooling has been updated with the cushioning system of the GEL-CUMULUS 16, while retaining its soft feel underfoot.

Dual GEL technology inserts, FLUIDRIDE, and FLYTEFOAM work together to provide lasting comfort.

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The ASICS x Kiko Kostadinov Studio US8-S GEL-SJ33 releases on July 31 in the Black Coffee/Orange Lily and Roasted Coffee/Periwinkle Blue colorways and will be available at select retailers, including: AFEW, Asphaltgold and BSTN.

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Photos via ASICS