JJJJound

"Quality is a Principle"

JJJJound

"Quality is a Principle"

JJJJound

"Quality is a Principle"

JJJJound

"Quality is a Principle"

JJJJound

"Quality is a Principle"

JJJJound

"Quality is a Principle"

JJJJound

"Quality is a Principle"

JJJJound

"Quality is a Principle"

JJJJound
Lifestyle, Street Fashion

Gründer

Bertony Da Silva

With an eye for sophisticated detail and a penchant for timeless classics, JJJJound has secured a place in the streetwear world.

The JJJJound project originally began in 2006 as a blog where Saunders gathered visual inspiration. The format was simple: a series of thematically connected images that shared a minimalistic and subtle aesthetic. The blog quickly became popular and developed a loyal following who appreciated the carefully curated content.

Saunders' eye for design and his sense of trends have ultimately lifted JJJJound beyond blog status. He began designing his own products, including clothing, accessories, and even furniture, all reflecting his minimalistic and functional aesthetic.

One of the most notable features of JJJJound is the limited production of their items. Often, their products are produced in very limited quantities, which creates a sense of exclusivity. This has created strong demand and resale market for their products.

Over the years, JJJJound has also carried out a number of impressive collaborations. They've worked with a number of highly regarded brands, including Vans, New Balance, and A.P.C., just to name a few. These collaborations have brought Saunders' aesthetics to classic models and often resulted in highly sought after and highly appreciated items.

Overall, JJJJound is a brand that has raised awareness of the power of aesthetics and design. Although born out of a simple blog, JJJJound has left a significant impact on the streetwear and design world and remains a brand that is appreciated for its careful attention to detail and minimalistic design.

Founding Year
2006 as a blog, since 2008 as a brand
Founder
Justin R. Saunders
Based In
Montreal, Canada
Industry
Lifestyle, Street Fashion

JJJJound has made several impressive collaborations with some of the most well-known names in the fashion and design industry over the years.

One of JJJJound's most famous and sought-after collaborations was with the sneaker brand Vans. This collaboration resulted in the release of three new versions of the classic Vans Old Skool sneaker, each in the characteristic YJJJOUND colors of green, brown and white. These shoes became instant collectibles and showcased JJJound's ability to rework classic designs with a fresh and minimalistic aesthetic.

Another notable collaboration took place with New Balance instead of a brand that is known for its high-quality running shoes. JJJJound and New Balance have worked together on several projects, including reinterpreting the New Balance 990v3, 990v4 and 992 models. Each of these collaborations was received with great enthusiasm and helped bring the minimalistic and design-oriented aesthetic of JJJJound to a wider audience.

In the world of fashion, JJJJound has A.P.C., the renowned French ready-to-wear brand, worked together. The collection, which consisted of a range of clothing and accessories, embodied the restrained yet sophisticated aesthetics of both brands.

JJJJound has also carried out collaborations with a number of brands and artists outside the fashion industry. This includes projects with the bicycle manufacturer Bassi, the designer Dr. Woo and the art print shop Letterform.

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