MARKET was founded by former ICNY designer Mike Cherman. Cherman is based in Los Angeles and made a name for himself working with a wide range of streetwear and luxury brands before deciding to go his own way.

Cherman founded Chinatown Market in 2016 and named it after New York City's famous Canal Street, a place known for its variety of street vendors and their counterfeits. However, the brand has since rebranded itself as MARKET to signal a more respectful relationship with Asian culture and community.

MARKET is known for its playful and provocative style. The brand's designs are often colorful and feature ironic or satirical graphics that make fun of pop culture and the luxury brand establishment. They've produced everything from t-shirts and hoodies to hats and bags to unique lifestyle products such as basketball balls and water bottles.

One of MARKET's outstanding features is its ability to react quickly to current events and trends. They have an agile production process that allows them to create new designs and bring them to market within hours. This has led them to produce a range of “instant” products that respond to current issues in pop culture or in the news.

They offer a fresh, unconventional perspective on fashion and have managed to build an impressive presence in a short period of time. With their unique style, connection to culture, and quick responsiveness, MARKET represents a new wave of streetwear brands that are ready to break the norms and change the game.

MARKET, is known for their unique and creative collaborations, ranging from fashion and sneaker brands to artists and sports leagues. These collaborations have helped expand the brand into new areas and further increase its popularity.

A remarkable collaboration was the collaboration with the famous sneaker manufacturer converse. MARKET created a special edition of the classic Chuck Taylor All-Star, which was equipped with a UV-sensitive outer material that changed its color in sunlight. This collaboration was a huge success and showed MARKET's ability to create innovative and eye-catching designs.

Another important collaboration took place with PUMA instead of. The two brands created several collections together, which included a range of sneakers and clothing. The designs were heavily influenced by MARKET's ironic and playful aesthetics and quickly became popular pieces in the streetwear scene.

The brand has also with Lacoste worked together and created a collection that creatively used the French fashion house's distinctive crocodile logo. The collection included both clothing and accessories and was praised for its humorous and fresh approach.

In addition, MARKET has with the NBA collaborated and released a collection of basketball-inspired apparel and accessories. This collaboration demonstrated MARKET's deep connection to the culture of basketball and sport in general.

In addition to these collaborations, MARKET has also worked with various artists and creatives, including the rapper and fashion designer ASAP Rocky and the artist and illustrator Adam Lucas.