Sleek yet dynamic, the iconic PUMA Speedcat returns in a fresh new color update – alongside K-pop sensation Rosé.

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In the latest campaign visuals, Rosé and the Speedcat appear in a moment of poised stillness – calm on the outside, charged with anticipation.

Frame by frame, the tension builds: the Speedcat waits in the starting blocks, backed by the deep growl of an engine and the raw power of a blazing red muscle car (Fun fact: it’s a 1970s Plymouth Road Runner).

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Once again, Rosé effortlessly embodies elegance, showcasing the Speedcat as a bold expression of individuality – seamlessly bridging the silhouette’s unique heritage with the spirit of today.

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For the latest drop, the motorsport-inspired silhouette arrives in a light blue colorway, accented by a striking orange Formstrip – a subtle nod to the model’s racing DNA.

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The PUMA Speedcat is available at 43einhalb, AFEW Store, Asphaltgold, Brooklyn, Fortytree, GloryHole, Glückstreter, HHV, Orange Jungle, SneakerTwins, SUPPA and VOO.

Also keep an eye on our Sneaker Releases.

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Photos via PUMA