Puma and Asphaltgold are pleased to announce the second part of their collab project - a tribute to Italian hospitality and mentality - ciao Puma x Asphaltgold Palermo “Sedia”!
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66530837a70ff14c78933f9a_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(10).jpg)
The second Palermo is called “Sedia,” which means “chair.” The name alludes to a well-known Italian children's song: “Aggiungi un posto a tavola, che c'è un amico in più”, which is also an Italian saying and means “Put a chair next to it, because there is another friend coming”.
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66530844cd0ecec791c5bb5b_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(9).jpg)
The Palermo “Sedia” symbolizes Italian hospitality, a sense of friends and family, togetherness and shared memories.
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6653085a94c1acbdd5fa8082_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(21).jpg)
To honor La Dolce Vita, Asphaltgold traveled to Milan for content creation with Italian goalkeeping legend Gianluigi “Gigi” Buffon, who played more than 500 Seria A games for Juventus Turin and more than 20 years in the Squadra Azzuro jersey!
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6653086516ed7920f6181eb9_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(1).jpg)
The Puma Palermo is a classic terrace silhouette, straight from the Herzogenaurach archives. Released as a soccer training shoe in the 1970s, the Palermo then gained attention in the stadium stands in the 80s -
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66530873b96e0b67f6237fae_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(17).jpg)
typical of this era, equipped with a gum sole and a suede and nylon upper.
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6653089acd0ecec791c62395_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(16).jpg)
The most distinctive feature has always been the Palermo logo tab, which is on the side of the shoe... and could possibly hide something underneath.
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/665308a6b4621d588aaca0cb_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(15).jpg)
Asphaltgold already had such exciting Easter eggs hidden in its predecessor, the Puma x Asphalt Gold Palermo “Scopa".
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/665308ccc099b5112a7183a1_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(20).jpg)
At first glance, the “Sedia” appears very subtle with its various shades of gray and beige. But Asphaltgold has once again incorporated special details into this collab.
![Puma x Asphaltgold Palermo "Sedia" - Alpine Snow / Mineral Grey - 398772-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6653097108a27ad7cbdde754_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(18).jpg)
The legendary Monobloc chair, which everyone knows and which symbolizes sitting together in large groups, can be found both on the insole and on the tongue of the sneaker.
![Puma x Asphaltgold Palermo "Sedia" - Alpine Snow / Mineral Grey - 398772-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/665308e3aa5197934bb75106_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(7).jpg)
As an allusion to the children's song that inspired the sneaker design, the “Sedia” also contains several “hidden messages” that reproduce parts of the song's lyrics.
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/665308f9aa5197934bb765ea_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(8).jpg)
Release info:
The Puma x Asphaltgold Palermo “Sedia” will be available exclusively from Asphaltgold from June 8 2024.
At 11:00 AM (CEST) Instore at Ludwigsplatz 8a, Darmstadt and
Online via asphaltgold.com and in the Asphaltgold app, the collaboration is available at 03:00 PM (CEST).
The purchase price is 129€, the sizes range from EU 36 to 48.
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66530aa5bdf0fd0da57f0ef1_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(19).jpg)
![Puma x Asphaltgold Palermo "Sedia" - Alpine Snow / Mineral Grey - 398772-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66530987ef1ddc201fe5190d_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(3).jpg)
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66530912f3e293b9482ed760_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(5).jpg)
![Puma x Asphaltgold Palermo "Sedia" - Alpine Snow / Mineral Grey - 398772-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66530995bdf0fd0da57dcd12_puma-x-asphaltgold-palermo-sedia-alpine-snow-mineral-grey-398772-01-mood%20(4).jpg)
Photos via Asphaltgold/Janik Sam