Asphaltgold and Puma present their first sneaker collaboration — an homage to Italian lifestyle and mentality.
Ciao Puma x Asphaltgold Palermo “Scopa”!
‍
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f939bcbefff90877a0426_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(13).jpg)
‍
„Aggiungi un posto a tavola, che c’è un amico in più“ is an Italian saying and means as much as „Add a chair to the table because one more friend is coming“.
The Italians’ spirit of community and hospitality is undisputed. Having friends & family around, spending time together, making joint memories.
‍
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f8e9996c30444a52344ec_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(9).jpg)
‍
That’s where the collab’s name comes straight into play. "Scopa" is a card game, but more than that, it’ s an invitation to feel welcome and stay as long as you like.
‍
![Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f8e9009223767cb3034e0_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(6).jpg)
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f942956c9555187339cc8_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(7).jpg)
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f93d0414b40c4952d25ab_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(8).jpg)
‍
In order to celebrate the shoe and the theme in a proper way, the content creation took place in Milan — with none other than the Italian goalkeeping legend, the “eternal”, Gianluigi Gigi Buffon.
‍
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f9335f70fbcd4d21b47e5_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(12).jpg)
‍
![Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f94b983664b744a7dc4d8_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(1).jpg)
‍
He has not only scored in over 500 games for Juventus Turin, but also for over 20 years with Squadra Azzuro, the Italian national team!
‍
![Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f94cf9cbdb2a315cd2cb8_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(11).jpg)
‍
The Puma Palermo is a classic terrace silhouette, straight from the Herzogenaurach archives. Released as a football trainer in the 1970s, the Palermo then gained attention on the terraces in the 80s – typical for this era, equipped with a rubber sole and a suede and nylon upper.
‍
![Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f94dff070d31c0d3e4c68_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(10).jpg)
‍
The most remarkable feature has always been the oversized Palermo label extending from the lateral side of the eyestay, which may be hiding something underneath.
‍
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f956873333be79c5c13b8_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(2).jpg)
‍
With terrace silhouettes’ victory in modern streetwear and fashion in recent years, the reintroduction of the Palermo in 2023 couldn’t have been timed more perfectly. Straight a future classic!
‍
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f959278e3114c4e4d89d8_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(15).jpg)
‍
The Palermo “Scopa” comes in the usual card game colors and a high-quality material combination of rough nylon, light blue nubuck and gray suede. The contrasting lining is made of red terry fabric. What a match!
‍
![Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f957b83664b744a7e81b5_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(4).jpg)
‍
Now for the details: The sun, the card game's most valuable symbol, is visible through the translucent gum sole, under the distinctive Palermo labels, there are small, hidden messages for the wearers.
‍
![Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f95ad44b19282f2ca6d69_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(14).jpg)
‍
The Puma x Asphaltgold Palermo “Scopa” is an homage to the Italian way of life and the joy of hospitality; a shoe that stays in rotation!
‍
![Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/662f93f8cbefff90877a6749_puma-x-asphaltgold-palermo-scopa-chamomile-zen-blue-398771-01-mood%20(5).jpg)
‍
Release info:
The Puma x Asphaltgold Palermo “Scopa” will be available exclusively from Asphaltgold from 04.05.2024.
At 11:00am in-store at Ludwigsplatz 8a, Darmstadt and
Online via asphaltgold.com and in the Asphaltgold app, the collaboration is available at 15:00.
The purchase price is 129€, the sizes range from EU 36 to 48.
‍
‍
Photos via Asphaltgold/Janik Sam