Asphaltgold and Puma present their first sneaker collaboration — an homage to Italian lifestyle and mentality.

Ciao Puma x Asphaltgold Palermo “Scopa”!

‍

‍

„Aggiungi un posto a tavola, che c’è un amico in più“ is an Italian saying and means as much as „Add a chair to the table because one more friend is coming“.

The Italians’ spirit of community and hospitality is undisputed. Having friends & family around, spending time together, making joint memories.

‍

‍

That’s where the collab’s name comes straight into play. "Scopa" is a card game, but more than that, it’ s an invitation to feel welcome and stay as long as you like.

‍

‍

In order to celebrate the shoe and the theme in a proper way, the content creation took place in Milan — with none other than the Italian goalkeeping legend, the “eternal”, Gianluigi Gigi Buffon.

‍

‍

‍

He has not only scored in over 500 games for Juventus Turin, but also for over 20 years with Squadra Azzuro, the Italian national team!

‍

‍

The Puma Palermo is a classic terrace silhouette, straight from the Herzogenaurach archives. Released as a football trainer in the 1970s, the Palermo then gained attention on the terraces in the 80s – typical for this era, equipped with a rubber sole and a suede and nylon upper.

‍

‍

The most remarkable feature has always been the oversized Palermo label extending from the lateral side of the eyestay, which may be hiding something underneath.

‍

‍

With terrace silhouettes’ victory in modern streetwear and fashion in recent years, the reintroduction of the Palermo in 2023 couldn’t have been timed more perfectly. Straight a future classic!

‍

‍

The Palermo “Scopa” comes in the usual card game colors and a high-quality material combination of rough nylon, light blue nubuck and gray suede. The contrasting lining is made of red terry fabric. What a match!

‍

‍

Now for the details: The sun, the card game's most valuable symbol, is visible through the translucent gum sole, under the distinctive Palermo labels, there are small, hidden messages for the wearers.

‍

‍

The Puma x Asphaltgold Palermo “Scopa” is an homage to the Italian way of life and the joy of hospitality; a shoe that stays in rotation!

‍

‍

Release info:

The Puma x Asphaltgold Palermo “Scopa” will be available exclusively from Asphaltgold from 04.05.2024.

At 11:00am in-store at Ludwigsplatz 8a, Darmstadt and

Online via asphaltgold.com and in the Asphaltgold app, the collaboration is available at 15:00.

The purchase price is 129€, the sizes range from EU 36 to 48.

‍

‍

Photos via Asphaltgold/Janik Sam