Narrated by Samuel L. Jackson, with Missy Elliott, JENNIE, Anthony Edwards, and a cast of Originals redefining culture in their own way.
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Originally created for basketball, embraced by streetwear pioneers, and reimagined by every generation since — the Superstar is the original icon that made the leap from sport to culture.
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Following the launch of The Original campaign earlier this year, the next chapter now unfolds - a tribute to the Superstar’s groundbreaking influence.
“Superstar - The Original” places the iconic silhouette on a constantly shifting stage - a powerful symbol of how the Superstar continues to connect and redefine cultural spaces.
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The visual centerpiece is a striking black-and-white aesthetic that celebrates the classic colorway and the stripped-back, timeless design — with a cast of personalities at its core who embody what it means to be an Original Icon.
Directed by visionary photographer and filmmaker Thibaut Grevet, known for his dreamlike visual language that has redefined fashion and music imagery, the campaign brings together a powerful line-up of cultural pioneers — individuals who have shaped their fields through innovation and authenticity.
With his iconic voice, Hollywood legend Samuel L. Jackson delivers a commanding narration that bridges past, present, and future moments of cultural innovation.
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The campaign features a cross-generational line-up of exceptional voices: multi-award-winning producer and songwriter Missy Elliott,
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skateboarding icon Mark Gonzales,
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NBA rising star Anthony Edwards,
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Memphis powerhouse and multi-platinum artist GloRilla,
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genre-defying singer-songwriter Teezo Touchdown,
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global music phenomenon JENNIE,
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and boundary-pushing model and actress Gabbriette.
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“The superstar has always been more than just a sneaker — it is a symbol of originality and a driving force for cultural change,” says Annie Barrett, Vice President of Marketing at adidas Originals.
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“From street corner to world stage, it was carried by those who didn't wait for permission to lead. This campaign is not about looking back, but about spotlighting a new generation of originals that is uncompromisingly shaping the future.”
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The campaign unfolds in two chapters. It opens with “Pyramids” — a powerful teaser in which Samuel L. Jackson reflects on enduring monuments of human achievement, drawing a parallel to the lasting cultural impact of the Superstar.
The second chapter, “Clocks,” is a hero film that unites all seven cultural icons in a single, powerful statement.
At the center stands the Superstar — returning in two classic colorways and accompanied by the iconic Firebird tracksuit.
With its reinforced padding on the tongue and collar, the Superstar defined a whole era of creative expression in the late ’90s, becoming the shoe of choice for artists, musicians, and skaters who challenged cultural boundaries.
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The look is completed by the Firebird tracksuit — a timeless piece that has been rediscovered time and again since 1967 by style pioneers and music icons around the world.
It just takes one.
Before there can be a thousand.
Superstars are the ones who build crowds, instead of joining them.
The adidas Originals Superstar is now available at: 43einhalb, AFEW Store, Asphaltgold, Glückstreter, HHV and SUPPA.
If you want to dive deeper into the story of the Superstar — from its sporting origins to its rise as a cultural icon — you’ll find it all in our adidas Superstar History.
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Photos via adidas