Narrated by Samuel L. Jackson, with Missy Elliott, JENNIE, Anthony Edwards, and a cast of Originals redefining culture in their own way.

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Originally created for basketball, embraced by streetwear pioneers, and reimagined by every generation since — the Superstar is the original icon that made the leap from sport to culture.

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Following the launch of The Original campaign earlier this year, the next chapter now unfolds - a tribute to the Superstar’s groundbreaking influence.

“Superstar - The Original” places the iconic silhouette on a constantly shifting stage - a powerful symbol of how the Superstar continues to connect and redefine cultural spaces.

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The visual centerpiece is a striking black-and-white aesthetic that celebrates the classic colorway and the stripped-back, timeless design — with a cast of personalities at its core who embody what it means to be an Original Icon.

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Directed by visionary photographer and filmmaker Thibaut Grevet, known for his dreamlike visual language that has redefined fashion and music imagery, the campaign brings together a powerful line-up of cultural pioneers — individuals who have shaped their fields through innovation and authenticity.

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With his iconic voice, Hollywood legend Samuel L. Jackson delivers a commanding narration that bridges past, present, and future moments of cultural innovation.

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The campaign features a cross-generational line-up of exceptional voices: multi-award-winning producer and songwriter Missy Elliott,

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skateboarding icon Mark Gonzales,

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NBA rising star Anthony Edwards,

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Memphis powerhouse and multi-platinum artist GloRilla,

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genre-defying singer-songwriter Teezo Touchdown,

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global music phenomenon JENNIE,

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and boundary-pushing model and actress Gabbriette.

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“The superstar has always been more than just a sneaker — it is a symbol of originality and a driving force for cultural change,” says Annie Barrett, Vice President of Marketing at adidas Originals.

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“From street corner to world stage, it was carried by those who didn't wait for permission to lead. This campaign is not about looking back, but about spotlighting a new generation of originals that is uncompromisingly shaping the future.”

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The campaign unfolds in two chapters. It opens with “Pyramids” — a powerful teaser in which Samuel L. Jackson reflects on enduring monuments of human achievement, drawing a parallel to the lasting cultural impact of the Superstar.

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The second chapter, “Clocks,” is a hero film that unites all seven cultural icons in a single, powerful statement.

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At the center stands the Superstar — returning in two classic colorways and accompanied by the iconic Firebird tracksuit.

With its reinforced padding on the tongue and collar, the Superstar defined a whole era of creative expression in the late ’90s, becoming the shoe of choice for artists, musicians, and skaters who challenged cultural boundaries.

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The look is completed by the Firebird tracksuit — a timeless piece that has been rediscovered time and again since 1967 by style pioneers and music icons around the world.

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It just takes one.

Before there can be a thousand.

Superstars are the ones who build crowds, instead of joining them.

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The adidas Originals Superstar is now available at: 43einhalb, AFEW Store, Asphaltgold, Glückstreter, HHV and SUPPA.

If you want to dive deeper into the story of the Superstar — from its sporting origins to its rise as a cultural icon — you’ll find it all in our adidas Superstar History.

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Photos via adidas