adidas Originals today unveils the new brand campaign “THE ORIGINAL” for Spring/Summer 2025 — a campaign based on the conviction that revolutionary change starts with a single person.

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As a result, for the upcoming season, the Brand with the Three Stripes is shifting its focus beyond merely recognizing its cultural impact to actively inspiring future generations.

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The campaign highlights the iconic franchises that have been embraced over time by the “Originals” and countless individuals across diverse cultural movements: the low-profile silhouettes of Japan, Tokyo, and Taekwondo, along with the Superstar II, Handball Spezial, and Samba OG.

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For the new campaign, adidas Originals has teamed up with renowned director Thibaut Grevet, whose distinctive visual language has shaped the cultural landscape through his work.

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Like the “Originals” themselves, it seamlessly navigates the dynamic intersection of sport, music, and fashion.

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His work, similar to the iconic adidas Originals silhouettes, combines vision, craftsmanship and a clear commitment to authenticity.

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Grevet brings his distinctive campaign style to an atmospheric short film that captures the essence of originality.

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Through their lens, the audience experiences the dynamism of those who have inspired thousands who have followed in their footsteps — told through sophisticated juxtapositions in which the energy of the crowd forms the stage as we experience each “Original” in its environment.

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The campaign film is accompanied by the matching soundtrack “Only You (And You Alone)” by The Platters.

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Photos via adidas