Vans OTW Season 1 Spring/Summer 2024 ft. Half Cab Reissue 33 Vibram

Vans presents OTW by Vans — a new category of brand that honors skateboarding as the original cultural disruptor.

First presented at OTW by Vans Launch Party at Paris Fashion Week SS23, OTW by Vans is a special space to expand the limits of product design and brand experience.

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This new approach from Vans brings together the most influential innovators in skateboarding, art, design, music, and entertainment.

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For the season 1 campaign, which was photographed by Jack Bridgland, OTW by Vans hired Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla, and Vegyn as ambassadors, all of whom embody the brand's vision.

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OTW by Vans merges skate, art and design into innovative products and experiences that usher in the brand's next chapter. The seasonal lookbook presents a variety of OTW products that will be released in 2024.

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“OTW by Vans is a platform for innovation, creativity, and collaboration,” says Ian Ginoza, VP of Creative Direction at OTW by Vans. “Skateboarding culture is at the heart of Vans, and OTW is enriching that mindset with its own vision to foster creativity.”

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The first drop from OTW by Vans is Half Cab Reissue 33 Vibram, which redefines the most iconic skateboard shoe with a special Vibram outsole and is available in three suede/mesh colors.

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Accompanying the new style, there is the Patchwork Drill Chore Coat and the Patchwork Drill Pant, which reflect the upcoming clothing design from Vans.

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