Puma x Coperni 90SQR Sneaker - Black, White & Yellow

The future is today, as PUMA and Coperni are taking shoe design into unexplored territory and redefining the limits of technology-driven fashion. Inspired by PUMA's FUTURE soccer boot and high-tech innovations, as well as elements of movement and brutalist architecture, the partnership looks beyond the past and present into the future.

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Puma x Coperni 90SQR Sneaker — Puma x Coperni 90SQR sneakers

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The resulting design is more than just a concept, it is a futuristic statement that remains absolutely wearable. “We are very proud of this collaboration with PUMA. It is a huge milestone for a designer to launch their first sneaker. The 90SQR combines all of our shared values: innovation, minimalism, uniqueness.

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It's everything we've dreamed of and we're looking forward to launching more PUMA x Coperni models in the near future,” said Coperni founders Sébastien Meyer and Arnaud Vaillant.

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The visionary PUMA x Coperni 90SQR is a hybrid creation developed according to the specifications of a performance soccer boot.

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The design, which is characterized by its structural look, is firmly anchored in two worlds and represents a new border between sport and fashion. The 90SQR is available in three color options — White, Asphalt and Mad Yellow — each with welded seams on a mesh base.

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The radical design is a tactile symphony of textiles and details, with Coperni branding on the heel and co-branding on the tips.

The Global Creative Director of PUMA, Heiko Desens, explains: “In terms of material, it is a pure performance model. We followed the material specifications of performance models very closely.

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The square toe is the strongest design feature that sets it apart from the world of sports, as it is a popular shape found in high-fashion shoes.

“The accompanying campaign images were photographed by artist Paul Kooiker and evoke elegance in movement, while PUMA and Coperni's 90SQR design is shown in its diversity.

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The pictures show the geometric, structural beauty of the shoe in addition to the natural contours of the human body. The PUMA x Coperni 90SQR will be available from January 19, 2024. Keep our Sneaker Releases in the eye.

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