On May 25, 2025, PUMA and Schwarzwald Tourismus GmbH present the final chapter of their celebrated Black Forest Sneaker-Collection:

The PUMA x Black Forest Super Team “Bollenhut”

Inspired by one of the most iconic symbols of the Black Forest region, the limited-edition sneaker brings the story full circle with a bold design rooted in tradition.

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From cuckoo clocks and Black Forest cake to endless nature and the famous Bollenhut hat – few regions in Germany are as rich in globally recognized cultural icons as the Black Forest.

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With the PUMA x Black Forest Collection, these icons have been reinterpreted across four drops – merging local traditions with contemporary sneaker culture.

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“Through our partnership with PUMA, we’ve already succeeded in making the Black Forest internationally visible in a unique and creative way with the first three models of the PUMA x Black Forest Sneaker Collection,” says Hansjörg Mair, Managing Director of Schwarzwald Tourismus GmbH.

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“That’s why we’re especially proud to round off the series with the traditional Bollenhut — a piece that’s far more than just an accessory. It’s a symbol of home, heritage, and regional identity — and simply had to be part of this collection.”

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Originating in the late 18th century, the Bollenhut is part of the traditional festive attire worn in Gutach, Kirnbach, and Reichenbach in the Kinzig Valley. Its most striking feature: 14 handcrafted wool pom-poms – eleven visible and three hidden for structure.  

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The color of the pom-poms signals relationship status: red for unmarried women, black for married.

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Today, the Bollenhut is not only a traditional garment but also a pop cultural icon of the Black Forest – alongside the cuckoo clock, Black Forest cake, and timber-framed houses.

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This limited-edition PUMA Super Team model transforms the Bollenhut into a refined sneaker design — rooted in tradition, reimagined with style.

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The sneaker features a black velvet upper that sets the stage for intricate embroidery, inspired by the delicate detailing of traditional Black Forest costumes.  

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Tonal suede overlays accent the toe box, heel, and Formstrip, with the latter standing out in soft cream — a subtle nod to festive attire.

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A standout detail is the red tongue, referencing the iconic red pom-poms of the Bollenhut. A cut-out detail featuring eleven semi-circles alludes to the hat’s visible wool elements.

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Each pair comes with two interchangeable pom-pom charms — one in red, one in black — reflecting the traditional color code for marital status. A postage stamp-style patch on the tongue shows a dancing couple in regional dress, signed off with a warm “Greetings from the Black Forest.”

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Inside, the insole features a large-scale Bollenhut artwork and co-branding from PUMA and Schwarzwald Tourismus.Golden accents, including the lateral “Super Team” lettering and heel branding, add an elevated finish.

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Originally launched in 1982 as a handball shoe, the PUMA Super Team has grown into a lifestyle classic.

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Its sleek silhouette, retro sole, and timeless proportions have made it a versatile go-to with strong visual identity.

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True to its name, this version brings together a “Super Team” in every sense — uniting PUMA’s design legacy with the craftsmanship and cultural richness of the Black Forest.

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Each pair of the PUMA x Black Forest Super Team “Bollenhut” comes with two swappable pom-pom charms (red and black) and a special edition box featuring illustrated Black Forest motifs.

The Puma x Black Forest Super Team “Bollenhut” will be released on May 25th at the following retailers: 43einhalb, AFEW-Store, Asphaltgold, Der Stall, Glory Hole, Glückstreter, HHV, JNS, Orange Jungle, Schrittmacher, Sneakertwins, DE´JAVU und SUPPA.

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