PUMA introduces its first collaboration with London-based designer Priya Ahluwalia, reimagining the iconic Suede through her distinctive design language.

The partnership began in September 2024, when Ahluwalia made a celebrated return to the international spotlight, and deepened during London Fashion Week, where she showcased PUMA’s Speedcat on the runway.

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Inspired by photography and narratives of sport in the Global South, Priya Ahluwalia designed a sneaker defined by dynamic lines and a subtly shimmering ombré metallic midsole.

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A monochrome black-and-silver palette gives the silhouette a universal appeal, while TPU Formstrip and mudguard overlays lend a modern, functional edge.

Co-branding appears on the tongue and Suede tab, and the collaboration comes in custom packaging. A Friends-and-Family edition is also available in an all-white execution.

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“The Suede has meant so much to so many cultures over the decades, from Hip-Hop to skateboarding to streetwear. For my first trainer collaboration, I wanted to honour that history while infusing it with Ahluwalia’s design language, exploring texture, function, and detail in a way that feels both familiar and completely new,” warsays Creative Director, Priya Ahluwalia.

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Accompanying the collaboration is a focus on celebrating the “silver linings” of everyday life — those small moments of light inspired by real people and their stories.

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As part of the partnership, PUMA and Ahluwalia have launched a mentorship program to support emerging creatives aged 18 to 25 — from filmmakers and fashion designers to multidisciplinary storytellers.

The initiative offers participants access to industry experts, professional insights, and increased visibility within the creative sector.

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The PUMA Suede by Ahluwalia will launch this month and will be available at selected retailers. Keep an eye on our Sneaker Releases.

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Photos via Puma