Originally created for the basketball court, later adopted by streetwear pioneers and continuously redefined across generations, the adidas Originals Superstar stands today as a symbol of authenticity and timeless style.

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For the new chapter of the campaign, Samuel L. Jackson returns, stepping into the surreal “Hotel Superstar.” There, he encounters personalities who shape contemporary culture, each wearing the SUPERSTAR in their own way:

Olivia Dean, Lamine Yamal, Kendall Jenner, James Harden, Baby Keem, JENNIE and Tyshawn Jones.

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Staged by Thibaut Grevet, the hotel becomes a setting for an idea that speaks to the core of the model: The SUPERSTAR stands for timelessness. Not as a retrospective, but as a constant. As a sneaker that connects generations and continues to be reinterpreted.

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“Superstars never disappear — they’re timeless and iconic. In this campaign, we’re once again highlighting the relevance of this sneaker across music, fashion, sport and art — pushing the boundaries of reality with unexpected twists,” says Annie Barrett, Vice President Marketing, adidas Originals.

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This idea is also reflected in the product. The SUPERSTAR remains true to its DNA while presenting a refined look: clean lines, modern materials and fresh colors.

The classic black-and-white base is complemented by red accents, merging sporting heritage with contemporary craftsmanship.

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In womenswear, the focus is on the SUPERSTAR Track Top, worn by Kendall Jenner in a red Equipment-blocking Jacket. Additional versions in textured faux leather and crochet finishes blend sporting codes with street style.

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The adidas SUPERSTAR is available at the following sneaker retailers: 43einhalb, AFEW, Asphaltgold, Brooklyn, BSTN, Glückstreter, HHV, Orange Jungle and SneakerTwins.

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If you want to dive deeper into the story of the SUPERSTAR, check out our detailed adidas Superstar History for all the background on the silhouette — from its beginnings to its status as a cultural icon.

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Photos via adidas