The distinctive design DNA of the PUMA Speedcat evolves in a new Speedcat collection featuring three silhouettes: the Speedcat Wedge, Speedcat Ballet and Speedcat OG.

Each model is crafted in a refined, updated execution that brings a contemporary feel to an iconic classic.

Every performance begins with an empty stage. PUMA’s latest Speedcat narrative explores exactly this space for creative expression.

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The campaign places the Speedcat at its core, presenting the icon in a newly interpreted, open-stage setting. Three protagonists bring the idea to life through their own movement and expression: a stylist, a ballet dancer and a photographer.

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Lea Waldberg, Madeline Woo and Renata Kats are known for challenging conventions and continuously refining their own style. They show how the Speedcat naturally fits into their individual ways of dressing.

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What begins as a blank setting shifts with every movement, action and turn. Each gesture shows that creativity doesn’t need a defined framework.

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The Speedcat pairs classic design details with a flexible silhouette that adapts to a range of styles. It integrates effortlessly into any personal look.

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With this campaign, PUMA also opens a new chapter: the return of the Speedcat Wedge from the archive, now featuring a concealed heel and updated proportions.

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It’s joined by the new Speedcat Ballet, which draws on the look of classic ballet flats and pairs it with a modern strap closure.

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The Speedcat OG stays close to the original 1999 design. All models are finished in soft brown suede with contrasting metallic grey accents.

The line also includes the new Speedcat Premium and an additional Speedcat Ballet, both following the same material concept.

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The PUMA Speedcat Lux Collection is dropping at selected retailers this month.

PUMA is available both online and in-store at: 43einhalb, AFEW,  Asphaltgold, Der Stall, DE'JAVU, Glory Hole, Glückstreter, HHV, JNS, Orange Jungle, Perplex, Schrittmacher, Sneakertwins, Speed, SUPPA and Underpressure.

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Photos via PUMA