The VEJA Volley was inspired by Brazilian volleyball shoes from the 1970s. In 2005, VEJA unveiled the Volley at the Palais de Tokyo in Paris and sold 5,000 pairs on the spot.
Since then, VEJA has added more models and sold over 14 million pairs worldwide.
The Volley’s upper and laces are made of 100% organic cotton; the outsole consists of 40% natural rubber from the Amazon region; and the shoes are manufactured in Brazil.
The two VEJA founders, Sébastien Kopp and François-Ghislain Morillion, had no experience in the footwear industry.
They achieved success without investing in advertising by focusing on deconstruction and investing in a fair supply chain.
They invested in a different approach to manufacturing sneakers that has a positive impact.
This season, nine new colorways of the iconic Volley style have been designed and are now available starting today at 43einhalb, AFEW-Store, Allike, Asphaltgold, HHV, and SUPPA.
Photos via VEJA
