Global K-pop sensation Rosé is launching an adventurous journey with Speedcat sneakers in the new PUMA campaign.

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Rosé - Puma Speedcat
Rosé with the Puma Speedcat

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Her trip begins under the desert sun in the black Speedcats, combined with a silver racing jacket. Through vast landscapes and along endless roads, she shows off her unique style with effortless elegance.

Rosés Road Trip stands for freedom, spontaneity and adventure and in doing so deliberately breaks with conventions. The campaign stands for individuality and self-realization and gives the iconic Speedcat silhouette a modern character.

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Rosé - Puma Speedcat
Rosé with the Puma Speedcat

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The PUMA Speedcat was reissued on the occasion of its 25th anniversary in summer 2024 and was immediately very popular. Since then, the sneaker has been reinterpreted again and again through collaborations and limited editions and remains a statement for trendsetters of every generation.

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Rosé Blackpink Puma, Racing Helmet

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The PUMA Speedcat is available at 43einhalb, AFEW-Store, Asphaltgold, Brooklyn, Fortytree, GloryHole, Glückstreter, HHV, Orange Jungle, SneakerTwins, SUPPA and VooStore. Also keep an eye on our Sneaker Releases.

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Puma Speedcat - Pink Blush / White - 398846-04 / 400986-04
Puma Speedcat - Pink Blush/White - 398846-04/400986-04

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Puma Speedcat - Puma Black/Puma White - 398846-01
Puma Speedcat - Puma Black/Puma White - 398846-01

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Puma Speedcat - For All Time Red / Puma White - 398846-02
Puma Speedcat - For All Time Red/Puma White - 398846-02

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Photos via PUMA

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