Puma teams up with J.L-A.L to introduce a new collection of footwear and functional apparel. At the center is the CELL Geo, now officially releasing after its debut at Paris Fashion Week 2025.

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The sneaker arrives in two patent leather colorways, “Ombré” and “Midnight,” and is designed to evolve over time.

As it wears in, the upper develops a unique gradient, giving each pair an individual character. Its geometric aesthetic reinterprets CELL cushioning through a new design language.

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The release is complemented by a refined selection of apparel, including a jacket, pants, T-shirt, and baseball cap.

The pieces emphasize functionality and a movement-oriented fit, designed to support fluid motion. A hobo bag rounds out the collection.

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An accompanying campaign, alongside a short documentary by Truss Archive, offers further insight into the project.

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The Puma x J.L-A.L CELL Geo will be released on March 21 and will be available at the following retailers: AFEW, Asphaltgold and BSTN.

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Photos via PUMA