Today, On welcomed Zendaya as a new brand partner, which marks the first chapter of a multi-year collaboration.

Together, Zendaya and On will have significant conversations about movement and wellbeing, reimagine selected product collections, and develop future creative campaigns.

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Zendaya is an influential voice of her generation and a fashion icon. She pursues meaningful roles that bring her love of storytelling to life and captivate audiences. With the support of her long-time stylist Law Roach, she has translated her appreciation for storytelling into her fashion.

She will also bring this stylistic approach to On to reimagine and develop designs and future collections with regard to everyday movement, sport and lifestyle.  

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“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.” said Zendaya.  

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To launch the partnership, Zendaya and On released a creative campaign called Dream Together. This short film, in which Zendaya plays the lead role and was directed by C Prinz, focuses on how movement can bring people together.

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On a track as a stage, Prinz shows how sport and movement can connect people from different backgrounds — a message that is particularly meaningful in a year when the world comes together to celebrate a global sporting event.  

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“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day,” said Zendaya.

“I think this feeling of collaboration and inclusiveness shines through in what we’ve created.“

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“We've been massive admirers of Zendaya's ability to inspire a generation and dream big,” said David Allemann, co-founder of On.

“We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.”

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Photos via On