With the Novesta x HHV German Army Trainer, Novesta and HHV focus on a silhouette firmly rooted in the European sneaker archive.
The model is based on the classic BW indoor sports shoe, also known as the GAT, and comes directly from the brand’s archive.
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Novesta is known for timeless sneaker designs produced exclusively in Europe. For the brand, the focus is not only on aesthetics, but also on the way each pair is made.
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Novesta works according to high ecological standards, with a conscious focus on sustainable materials such as natural rubber, untreated cotton, and natural canvas.
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All materials used are certified, and each pair is handcrafted. This craftsmanship also creates the characteristic rubber strip around the outsole, a detail that defines many Novesta models.
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The history of the German Army Trainer also carries a certain Cold War paradox. The model has its roots in the classic BW indoor sports shoe, which was once also produced in what was then Czechoslovakia.
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For the Bundeswehr and the production setup of the time, this contradiction apparently posed no problem. Now, the Novesta GAT returns to its historic production site.
The version by Novesta and HHV picks up on this background and brings it into a contemporary context.
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The Novesta x HHV German Army Trainer combines an upper made from smooth leather and suede with a soft, breathable textile and leather lining.
A cushioned footbed provides comfort, while the grippy molded rubber sole with its treaded profile gives the model a robust foundation.
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Co-branding details from Novesta and HHV appear on the tongue and insole, highlighting the collaborative edition. The shoe is completed with embroidered Novesta branding on the heel patch.
The Novesta x HHV German Army Trainer is available now, exclusively at HHV.
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Photos via HHV
