With the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and the New Balance FuelCell SuperComp Elite v5, Swiss watchmaking expertise meets cutting-edge running innovation.

The collaboration embodies technical mastery, athletic precision, and a unified design philosophy — created for those who train with intent and understand the power of focus.

‍

‍

The fifth-generation TAG Heuer Connected combines intuitive usability, optimized performance, and advanced wellness tracking with dual-band GPS and extended battery life.

Through the TAG Heuer Connected app, runners can access exclusive New Balance training plans — from 10K to marathon — featuring real-time feedback, pace guidance, and automatic workout analysis.

‍

‍

The TAG Heuer Connected Calibre E5 40MM x New Balance Edition features a 40-millimeter black DLC-coated titanium case, a newly developed Cushion Comfort system for the strap, and co-branded details including an engraved New Balance logo on the caseback.

Finished in a rich shade of purple inspired by English Purple, the watch is perfectly matched with the New Balance FuelCell SuperComp Elite v5.

‍

‍

The FuelCell SuperComp Elite v5 is an ultralight race-day shoe featuring a carbon fiber plate, a responsive PEBA midsole, and neutral support. Engineered for maximum energy return and traction, it perfectly embodies the balance of performance and style.

‍

‍

Antoine Pin, CEO of TAG Heuer, explains: “Our goal was to create a watch paired with a shoe that truly serve people who want to surpass themselves. Working with New Balance challenged us to rethink what runners expect from their gear.

Every choice from the materials to the training plans to the design was made to support people who treat running as a craft. We are very proud to be able to provide a tool that can be trusted when it is time to put in real work.”

‍

‍

Sydney McLaughlin-Levrone, two-time Olympic champion, world record holder and brand ambassador for both partners, adds: “TAG Heuer is all about being designed to win. That is what drew me to this collaboration.

Being the face of this new campaign with New Balance is exciting because I actually love what this watch and shoe together bring to training.

They are built for athletes who want to stay accountable, trust their plan, and keep pushing for better every single day.”
‍

‍

‍

‍

Photos via New Balance