New Balance and Concepts are celebrating the 10th anniversary of MADE in USA 998 'C-Notes Only, 'with a special new edition of the classic.

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The 998 “C-Note” was originally released on the occasion of the redesign of the hundred-dollar bill in shades of blue on October 8, 2013.

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New Balance x Concepts 998 MiUSA "C-Note 10th Anniversary" U998CN (2023)
New Balance x Concepts 998 MiUSA “C-Note 10th Anniversary” U998CN (2023)

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It is reminiscent of the note with its familiar green, which is accentuated by broken whites, bright blue and metallic copper.

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He also points to the omnipresence of cash, even in today's increasingly digitalized payment world.

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“If there's one thing that hasn't changed in the last 10 years, it's money. The “C-Note” stands for all of us; it is the universal language of exchange.”

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“Whether you're “old money or “new money,” you can do something with that. “, says Concepts Creative Director Deon Point.

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The slim but edgy 998 silhouette features a classic mesh upper that is complemented by suede overlays, toe guards and heel cap.

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The 998 was released in 1993 and was the first shoe equipped with ABZORB cushioning.

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New Balance x Concepts 998 MiUSA “C-Note 10th Anniversary” U998CN (2023)

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This revolutionary cushioning was visually combined with an elegant update to the classic 99X look.

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New Balance x Concepts 998 MiUSA “C-Note 10th Anniversary” U998CN (2023)

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Special features of this version include an embroidered tongue and insole with co-branding, concepts branding on the side heel, and custom packaging.

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New Balance x Concepts 998 MiUSA "C-Note 10th Anniversary" U998CN (2023)
New Balance x Concepts 998 MiUSA “C-Note 10th Anniversary” U998CN (2023)

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The German release date of the New Balance x Concept 998 has not yet been set, keep an eye on our Sneaker Release Calendar.

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New Balance x Concepts 998 MiUSA “C-Note 10th Anniversary” U998CN (2023)
New Balance x Concepts 998 MiUSA “C-Note 10th Anniversary” U998CN (2023)
New Balance x Concepts 998 MiUSA “C-Note 10th Anniversary” U998CN (2023)

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Photos via New Balance