New Balance today announces a “Celebration of Grey” lasting several weeks, at which both new and classic models will be presented in this characteristic brand color.

New Balance “Grey Days” 2024 - 574 & 550

In the 1980s, New Balance deliberately introduced the color gray when designing outstanding running shoes — a decision that was made with the same expertise as any other performance feature.

New Balance “Grey Days” 2024 - 574

In line with New Balance's ethos of being bold and independent, the color gray stood out from the competition and proved to be the perfect combination for the concrete and asphalt backdrop of urban running.

It wasn't long before people realized that gray running shoes looked good everywhere. While the models have evolved over the years with ever new technologies and materials, embodied Grey The timeless quality and style of New Balance continues — in every form.

New Balance “Grey Days” 2024 - 574

New Balance "Grey Days" 2024 - 574
New Balance “Grey Days” 2024 - 574

As an homage to Grey On May 10, the brand will release a short film titled “Grey Days“, which pays homage to New Balance's ever-present influence on the many facets of global sneaker culture — from sports to the street and everything in between.

There are seven scenes that lead to a seven-minute movie, with each scene highlighting a different aspect of the brand's story. The film was shot in collaboration between creative directors Thom Glover and Daniel Wolfe as well as Elliott Power and cameraman Norm Li. The perfectly executed retro animations in the style of the 1960s are by Stray London and the still images by Samuel Bradley.

UPDATE 10 MAY 2024: Here is the complete "Grey Days" movie.

New Balance will launch several exclusive products over the course of the month. A number of lifestyle, performance, numeric and children's models are being released today, including the 327, 574, 550 and a selection of timeless “Grey clothing” (see below).

U327WGA/ U327WGC:

New Balance “Grey Days” 2024 - U327WGA/U327WGC

New Balance “Grey Days” 2024 - U327WGA

New Balance “Grey Days” 2024 - U327WGA

New Balance “Grey Days” 2024 - U327WGC

New Balance “Grey Days” 2024 - U327WGC - “The Intelligent Choice”

BB550MCB/BB550MCC/BBW550RB:

New Balance “Grey Days” 2024 - 550

New Balance “Grey Days” 2024 - BBW550RB

New Balance “Grey Days” 2024 - BBW550RB

New Balance “Grey Days” 2024 - BB550MCC

New Balance “Grey Days” 2024 - BB550MCC

New Balance “Grey Days” 2024 - BB550MCB

New Balance “Grey Days” 2024 - BB550MCB

U9060GG/U9060GRY:

New Balance “Grey Days” 2024 - 9060

New Balance “Grey Days” 2024 - U9060GRY

New Balance “Grey Days” 2024 - U9060GRY

New Balance “Grey Days” 2024 - U9060GG

New Balance “Grey Days” 2024 - U9060GG

New Balance “Grey Days” 2024 - U9060GG

New Balance “Grey Days” 2024 - U9060GG

U574LGG/U574GBG

New Balance “Grey Days” 2024 - 574

New Balance “Grey Days” 2024 - U574GBG

New Balance “Grey Days” 2024 - U574GBG

New Balance “Grey Days” 2024 - U574LGG

New Balance “Grey Days” 2024 - U574LGG

New Balance “Grey Days” 2024 - NW574GBG/GC574GBG/U574GBG

New Balance “Grey Days” 2024 - U574LGG/NW574LGG/GC574LGG

On May 17, the 'Grey Days' WRPD Runner and 1906R will be launched. These special editions feature a mix of materials and details inspired by the timelessness of natural stone.

M1906GR:

New Balance “Grey Days” 2024 - M1906RGR - BUY

New Balance “Grey Days” 2024 - M1906RGR

New Balance “Grey Days” 2024 - M1906RGR - BUY

New Balance “Grey Days” 2024 - M1906RGR

WRPD Runner UWRPDGD:

New Balance Grey Days 2024 - WRPD Runner - UWRPDGD - BUY

New Balance Grey Days 2024 - WRPD Runner - UWRPDGD

New Balance Grey Days 2024 - WRPD Runner - UWRPDGD - BUY

On May 20 the New Balance Fresh Foam X 1080 ‘Grey’ launches. Suede detailing and a classic, tonal grey colorway provide a heritage-inspired take on our pinnacle running shoe

1080/ M1080LAF:

New Balance “Grey Days” 2024 - M1080LAF

New Balance “Grey Days” 2024 - M1080LAF

New Balance “Grey Days” 2024 - M1080LAF - Fresh Foam

The New Balance Hoops KAWHI IV will be on the market on May 23. The modern design of this cutting-edge basketball shoe offers powerful features, complemented by a sophisticated, lifestyle-influenced aesthetic that allows wearers to move between court and street.

BBFRSHD2:

New Balance “Grey Days” 2024 - BBFRSHD2

New Balance “Grey Days” 2024 - BBFRSHD2

On May 24, the 'Grey' Coco CG1 and the Fresh Foam Audazo Numeric will be released. The special edition of the Coco Gauff signature design features hairy suede accents and neutral details.

Coco CG1:

New Balance “Grey Days” 2024 - UCHCOCOH

Fresh Foam Audazo Numeric:

New Balance “Grey Days” 2024 - Audazo - SA1IG6

New Balance Grey Days 2024 Football Pack

The new collab between District Vision and New Balance with SC Elite v4 will be presented on May 23. The collection also includes a range of clothing.

New Balance x District Vision FuelCell Supercomp Elite v4 - Black - MRCELDV4
New Balance x District Vision FuelCell Supercomp Elite v4 - Black - MRCELDV4

New Balance x District Vision FuelCell Supercomp Elite v4 - Aluminum Grey - MRCELVD4
New Balance x District Vision FuelCell Supercomp Elite v4 - Aluminum Grey - MRCELVD4

The New Balance Grey Days Collection will be available at the following sneaker stores later this month: 43einhalb, AFEW Store, Allike, Asphaltgold, GloryHole, HHV and SUPPA.

Here are a few more moods from the New Balance “Grey Days” 574 and 550 models as well as a selection of the accompanying Apparel collection.

New Balance “Grey Days” 2024 - 550

New Balance “Grey Days” 2024 - 550

New Balance “Grey Days” 2024 - 550

New Balance “Grey Days” 2024 - 550

New Balance “Grey Days” 2024 - 574

New Balance “Grey Days” 2024 - 574

Photos via New Balance

The New Balance "Grey Days" Teaser:

UPDATE 03 MAY 2024: Here is the second teaser that was released today.

UPDATE 06 MAY 2024: Here is the third teaser that was released today.

UPDATE 08 MAY 2024: Here is the fourth teaser that was released today.