A few days ago we showed you all New Balance “Grey Days” Releases  in detail.

The short film announced via 4 teasers has now also been released. Here is the full length: “Grey Days”.

“Grey Days” is an homage to New Balance's ever-present influence on the many facets of global sneaker culture — from sports to the street and everything in between.

New Balance “Grey Days” short film

There are seven scenes that lead to a seven-minute movie, with each scene highlighting a different aspect of the brand's story.

New Balance “Grey Days” short film

The film was shot in collaboration between creative directors Thom Glover and Daniel Wolfe as well as Elliott Power and cameraman Norm Li.

New Balance “Grey Days” short film

The perfectly executed retro animations in the style of the 1960s are by Stray London and the still images by Samuel Bradley.

New Balance “Grey Days” short film

New Balance “Grey Days” short film

New Balance “Grey Days” short film

New Balance “Grey Days” short film

New Balance “Grey Days” short film

New Balance “Grey Days” short film

Via New Balance