A few days ago we showed you all New Balance “Grey Days” Releases  in detail.

The short film announced via 4 teasers has now also been released. Here is the full length: “Grey Days”.

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“Grey Days” is an homage to New Balance's ever-present influence on the many facets of global sneaker culture — from sports to the street and everything in between.

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There are seven scenes that lead to a seven-minute movie, with each scene highlighting a different aspect of the brand's story.

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The film was shot in collaboration between creative directors Thom Glover and Daniel Wolfe as well as Elliott Power and cameraman Norm Li.

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The perfectly executed retro animations in the style of the 1960s are by Stray London and the still images by Samuel Bradley.

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Via New Balance