A few days ago we showed you all New Balance “Grey Days” Releases  in detail.
The short film announced via 4 teasers has now also been released. Here is the full length: “Grey Days”.
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“Grey Days” is an homage to New Balance's ever-present influence on the many facets of global sneaker culture — from sports to the street and everything in between.
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e273b069223c2eb77352c_new-balance-grey-days-film-visual-stills-grey-day-2024%20(7).jpg)
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There are seven scenes that lead to a seven-minute movie, with each scene highlighting a different aspect of the brand's story.
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e272e88bb36a20fedfc25_new-balance-grey-days-film-visual-stills-grey-day-2024%20(3).jpg)
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The film was shot in collaboration between creative directors Thom Glover and Daniel Wolfe as well as Elliott Power and cameraman Norm Li.
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e25c90de26ff6dd7a126a_new-balance-grey-days-film-visual-stills-grey-day-2024%20(10).jpg)
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The perfectly executed retro animations in the style of the 1960s are by Stray London and the still images by Samuel Bradley.
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e272e88bb36a20fedfc25_new-balance-grey-days-film-visual-stills-grey-day-2024%20(3).jpg)
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e27610531168a789a09e6_new-balance-grey-days-film-visual-stills-grey-day-2024%20(2).jpg)
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e276d86bd02d7ceb839a9_new-balance-grey-days-film-visual-stills-grey-day-2024%20(9).jpg)
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e25d8b29a45cef29bdd9e_new-balance-grey-days-film-visual-stills-grey-day-2024%20(6).jpg)
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e279388bb36a20fee6641_new-balance-grey-days-film-visual-stills-grey-day-2024%20(4).jpg)
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![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663e278387c4dd9000dcfc52_new-balance-grey-days-film-visual-stills-grey-day-2024%20(5).jpg)
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Via New Balance