Together with Highsnobiety, KEEN is launching their new models as part of a major project under the title “Not In New York” collection.
The partnership brings forth two unique Jasper models: the “Downtown” and “Uptown” Jaspers, which combine KEEN's renowned comfort with high snobiety's innovative aesthetics.
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What would the KEEN Jasper, an everyday sneaker inspired by sleek climbing shoes, look like if it was designed for the roads of uptown New York? And what if it was made for downtown?
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The limited edition KEEN Jasper x Highsnobiety collection provides the answers to both questions. Shiny black leather for Uptown and soft pink suede for Downtown. Both models are connected by the characteristic KEEN rubber sole and the Highsnobiety branding on the tongue and insole.
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“We chose materials that had never been used on the Jasper before, taking into account our uptown and downtown theme to create a look that stood out from the original model,” says Rachel Treinen, Sr. Product Merchandising Manager, EMEA.
“We chose the materials with a theme, a relaxed style for Uptown and a distinctive boxing leather for Downtown. ”
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The two-part drop pays homage to the many facets of New York that are accessible through the Uptown and Downtown trains and was created for Highsnobiety's “Not In New York” — a transformative experience in the iconic city that never sleeps. Based in their second home, New York City, “Not In New York” is a far-reaching, multimedia journey that brings together the city's luminaries in the fields of art, fashion, music and gastronomy. From Highsnobiety “Not In New York” pop-up store at The Standard, High Line, to collaborative product releases during New York SS25 Fashion Week.
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While these shoes were designed to honor New York, they were designed to be explored far beyond the city limits.
The Jasper features a protective toe cap, a flexible traction sole and a padded cork-latex footbed that adapts to the shape of the foot — practical features for mountains and rough trails alike.
The shoes are available from September 26th from 43einhalb, AFEW-Store and SUPPA.
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Photos via KEEN