With the Fusion 2.0 OG, KARHU brings back a silhouette deeply rooted in the brand’s running heritage. First reissued in 2018 as a tribute to the Fusion 1996, the model now returns once again.

This new release stays deliberately close to the details that defined the original.

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The White / Ultra Marine Green colorway, the printed Lycra on the ankle and heel collar, the shortened webbing tape, and the red KARHU wordmark on the heel tab all directly reference the design of the 1996 model. Rather than reimagining the Fusion 2.0 OG, KARHU keeps the focus on the sneaker’s original form and its roots in the archive.

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The release is accompanied by a capsule collection consisting of two heavyweight cotton T-shirts, a sweatshirt, and two pairs of socks. The apparel pieces pick up the shoe’s color palette and extend the drop into a compact collection that carries forward the spirit of the original.

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Photographed by Justine Leenarts, the campaign explores the power of role models and how influential figures can shape one’s attitude, dreams, and the way one moves through the world.

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In this context, the Fusion 2.0 OG itself is understood as this kind of reference point: A sneaker from the archive whose design still resonates today.

The KARHU Fusion 2.0 OG is available now at select retailers. You can find KARHU at: AFEW-Store, Asphaltgold, BSTN, Glückstreter, HHV, Schrittmacher, Supremestars, SUPPA and UnderPressure.

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Photos via KARHU