For the design of a special fashion piece, the communications agency Achtung! enlisted the prominent support of designer, influencer, and sneakerhead Hikmet Sugoer.
The Berlin-based designer created a company sweater for Achtung!. The limited-edition sweater is a gift to both current and new Achtung! employees and is intended to foster a sense of belonging and pride.
The design concept is inspired by a biker jacket. With custom-designed patches, team affiliations, shared experiences, and memories can be proudly displayed on the sweater. All nearly 200 employees, as well as all new hires joining Achtung!, will receive one.
For the sweater, Hikmet designed a hand whose index and middle fingers are walking across the back of the black sweater inside a pair of sneakers. Above it is the phrase “I’m going places”—the motto, so to speak, of the Achtung! team, who are success-driven, curious, and self-assured as they forge their own path—always with the goal of creating remarkable results for clients.
Hikmet Sugoer: “The sweaters come to life and evolve. With every new patch, the sweater gains individual value and originality. That’s the core idea.”
“The sweaters are an expression of appreciation for all our colleagues who accomplish great things for Achtung! every day. The sweater and all the different patches are meant to celebrate the Achtung! team and our successes,” says Mirko Kaminski, CEO of Achtung! GmbH.
“At the same time, they express the strong sense of togetherness within the teams and across the entire Achtung! family. When our employees wear the sweater, they should feel the joy of being part of an outstanding crew.”
New talent joining Achtung! will now also receive one of these coveted sweaters as a welcome gift, which they can customize into their very own personal sweater with iron-on patches as they progress through their roles and celebrate their moments of pride at Achtung!
With such a wide variety of patches, no two sweaters will look alike after just a short time. They’re as diverse, colorful, and varied as the Achtung! team members themselves.
Photos via Achtung!
