GR10K Herbst/Winter 2025: "Der Blaue Reiter"

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GR10K presents AW25 as a reflection of its ethos: garments optimized to function in contemporary production infrastructures—i.e., garments stereotypically labeled as workwear as a safe-conduct commercial standard. The common concept of workwear, as framed by today’s retail landscape, is a simplifying norm applied to fashion’s coalescence.

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GR10K has titled its Autumn-Winter collection “Der Blaue Reiter,” reflecting on the necessary imprecision and fragility that defined the early stages of many avant-garde movements that laid the groundwork for contemporary culture.

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“Der Blaue Reiter” was the name of the artistic collective formed by Wassily Kandinsky, Franz Marc, Paul Klee, August Macke, Alexej von Jawlensky, Marianne von Werefkin, and Gabriele Münter. The group formed around the charting of expressionism as direct avoidance of naturalism in art.
GR10K continues its practice of referencing artist collectives and historical phenomena central to art history as a direct vector of creativity. Uniforms, workwear, and functional clothing have always been the ‘garderobe’ staple of painters, sculptors, and artists at large, often both as sustenance job attire and as a practical means of production for their art.

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The AW25 collection unfolds as a divergent spectrum of functional clothing, pairing early 20th-century overcoat and automotive garment constructions with volatile punk graphics and dark doomer sweatshirts. Composing non-linear wardrobe commodities reflecting the societal upheaval artists are codified with.

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Garments are an explicit reference to the habitual idea of workwear, using infantile and strident colors as non-signifiers for a marketing concept that is as dead as leaves on the ground and as silly as American horror movie styling patterns from the '80s.
Repurposing fleeces as RGB content holders, workwear, and cheap leather shoe silhouettes as a caricature of labeling needs.

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A cartoonish wardrobe that sits as an accessible request for a society based on simpler and honest exchanges, and the brand's own refusal to make statements on technologies, references, and intellectuality.
This season, there is no need for technology to be involved, just an abandonment of basic ideas.

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Presentation: "Strident Syntax"

GR10K presents AW25 as an extension of its ongoing engagement with art and interest in experimental music.

Strident Syntax will set the collection in the main hall of a school, embodying an unscathed literalism that serves as the foundation for a reflection on 15th-century chanson, performed by a group of 12 classical chant students.

The non-linear vocal droning will blend Clément Janequin’s repertoire with popular European chansons, distorted through a programmatic use of contemporary performance syntaxes, electronic drones, and recordings from Mark Rothko's estate lawsuit following the painter’s death.

The decision to use vocal sound-making is a direct reference to the opening and closing scenes of Gus Van Sant’s Last Days (2005): a muffled, peaceful portrayal of the decline of niche culture.

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Photos via GR10K