adidas and BSTN continue their journey together with the “All Day” pack. The three-piece Footwear Capsule brings together performance, preparation and personal style in a clear design language shaped by life on and off the court.
“All Day, On Three” captures that same everyday rhythm, both on and off the court.
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The campaign features Mike James of AS Monaco, the EuroLeague’s all-time scoring leader.
The visuals follow him through his daily routine, from workouts and pre-game rituals to the moments after the game, capturing a mindset shaped by both discipline and individuality.
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ALL DAY, ON THREE.
The pack includes the adidas BW Army, Adizero EVO SL and Harden Vol. 10. Each model reflects a different facet of the game while sharing a clean, stripped-back aesthetic.
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The clean white looks tap into a familiar code from basketball and hip-hop culture, deeply rooted in BSTN’s DNA, where nothing hits quite like a crisp pair straight out the box.
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The BW Army combines premium leather with nubuck overlays and classic detailing.
The Adizero EVO SL features a warp-knit mesh upper with a color gradient and bold Three Stripes.
The Harden Vol. 10 completes the trio with a sculpted shell upper and a performance-driven design.
All models come with cotton laces and an adidas x BSTN Dog Tag Lace Jewel.
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The collection is complemented by apparel including black and white Track Suits, Socks and T-Shirts. A standout piece is a Graphic Tee featuring a back print inspired by the pre-game huddle, united by the mantra: All Day, On Three.
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The adidas x BSTN “All Day” Pack will be released on April 18 and will be available at BSTN.
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Photos via BSTN
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