Reebok and streetwear label OBEY have presented a joint collection that creatively reinterprets classic and modern sports looks.

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The collection, consisting of sneakers and clothing, will be available at selected retailers from December 4, 2024.

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OBEY was founded in 2001 by artist and activist Shepard Fairey and dates back to his “Obey Giant” art campaign from the late 1980s.

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“Artistically, Reebok's classic silhouettes provide an ideal canvas for OBEY’s design perspective and graphic language”, commented Steve Ternosky, CEO of OBEY.

“The end result is a true collaborative effort. Bringing the strengths and perspectives of both brands to build something new. We looked to take a thoughtful approach in updating timeless styles in a way that feels relevant and honors the legacy and deep cultural impact of our brands. We’re about variety and experience, encouraging individuals to reflect on their surroundings and question their purpose – the medium is the message."

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The collection combines iconic Reebok designs with OBEY's distinctive style and is aimed in particular at streetwear fans. It combines creativity with functionality and an attitude that questions conventions.

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OBEY x Reebok BB4500:

A burgundy premium leather design of a classic Reebok basketball model, with suede details, D-ring grommets, leather lining and individual OBEY x Reebok elements such as a special sockliner and pendant.

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OBEY x Reebok Club C 85:

A premium dark green leather version of the iconic Reebok tennis shoe, with metal eyelets, black laces and OBEY's logo.

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OBEY x Reebok Premier Road Plus VI:

A retro running version with mesh textile base, suede overlays, rubber mudguard, quick release system and DMXRide cushioning technology.

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The shoe collection is complemented by a matching selection of clothing, including the OBEY x Reebok Vector Jacket, Nylon Pant, Graphic Tee, Zip Hoodie and Soccer Jersey.

The collection will be released worldwide on December 4. Reebok is available at 43einhalb, AFEW-Store, Asphaltgold, HHV and SUPPA. Also keep an eye on our Sneaker Releases.

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Photos via Reebok