adidas returned as an official Team Partner of the Mercedes-AMG Petronas F1 Team at the beginning of 2025.

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The first adidas Consortium for Mercedes-AMG Motorsport Collection marks a new era, uniting the performance standards and design precision of both brands. The exclusive release takes place on October 5 at Asphaltgold.

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  • The capsule draws on the DTM era of the early 90s, reinterpreting the iconic colors and graphics of legendary Mercedes-AMG models as contemporary sportswear.

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    Alongside knitted jerseys, T-shirts, and a shell jacket, the collection features three footwear highlights:

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    adidas Consortium for AMG ZX 8500 - Half Silver / Power Red / Core Black - KJ8965
    adidas Consortium for AMG ZX 8500 - Half Silver/Power Red/Core Black - KJ8965

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    adidas Consortium for AMG ZX 8500 - Core Black / Core Black / Utility Black - KJ8964
    adidas Consortium for AMG ZX 8500 - Core Black/Core Black/Utility Black - KJ8964

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    Highlights include the ZX 8500 in two colorways — a four-digit ZX model cherished by ’80s and ’90s collectors and runners — the newly launched Adistar Consortium with 2000s DNA inspired by the “Tyranny” model, and the refined Megaride CT, introduced as a new top-tier design within the Mercedes-AMG Motorsport line.

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    adidas Consortium for AMG Megaride CT - Core Black / Core Black / Power Red - KJ8981
    adidas Consortium for AMG Megaride CT - Core Black/Core Black/Power Red - KJ8981

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    Asphaltgold serves as a catalyst between motorsport and streetwear, speaking to enthusiasts who connect racing with aesthetics.

    For the campaign, a distinctive livery for the Mercedes-AMG GT 63 PRO was created in collaboration with Los Angeles–based creative agency Race Service — the centerpiece of the narrative and a symbol of the partnership between adidas Consortium, Mercedes-AMG Motorsport, and Asphaltgold.

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    At the DTM finale at Hockenheimring (October 3–5), the car will be on display in the paddock, while Asphaltgold will also raffle off a weekend ticket for two. Updates will follow via @Asphaltgold.

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    The adidas Consortium for Mercedes-AMG Motorsport Collection — featuring the ZX 8500, Adistar Consortium, and Megaride CT — will release exclusively at Asphaltgold on October 5, 2025.
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    Photos via Asphaltgold