adidas Originals x Marvel Studios - 'Deadpool & Wolverine' Collection ft. Rivalry Low

Today, adidas unveiled an exclusive collection to celebrate the theatrical release of Marvel Studios' Deadpool & Wolverine in US theaters on July 26.

The collection features a combination of adidas Originals and performance shoes and apparel, which are seen in and were inspired by Ryan Reynolds and Hugh Jackman's third movie in the legendary franchise.

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Hugh Jackman as Wolverine and Ryan Reynolds as Deadpool

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The collection consists of two thematically appropriate topics Rivalry Low sneakers, one adizero Electric American football shoe, graphic t-shirts and an Adidas Originals silhouette worn in the movie.

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The film, directed by Shawn Levy, features Ryan Reynolds as Deadpool and Hugh Jackman reprising his role as Wolverine. This movie will be part of the Marvel Cinematic Universe (MCU) and marks a significant milestone as the first R-rated movie in the MCU.

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Morena Baccarin & Ryan Reynolds in Deadpool & Wolverine — Morena Baccarin & Ryan Reynolds in *Deadpool & Wolverine*

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The plot follows Deadpool and Wolverine, who team up to face a new villain, Cassandra Nova, played by Emma Corrin.

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The movie is expected to include a multiverse story, with possible cameos from various characters from the X-Men universe and other Marvel figures.

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Notable surprise appearances include Elektra, Lady Deadpool, and possibly even characters like Doctor Doom.

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The collection focuses on the unmistakable colors and distinctive details of the legendary characters Deadpool and Wolverine, as well as hidden jokes on the insoles and storage pockets on the Deadpool-inspired Rivalry Low and the Adizero Electric cleats — a nod to the excessive number of pockets that the “Merc with a Mouth” wears on his costume.

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adidas Originals Rivalry Low "Deadpool" - Team Power Red/Core Black/Team Power Red - JR2480 — adidas Originals x Marvel Studios - Rivalry Low “Deadpool” - Team Power Red/Core Black/Team Power Red - JR2480

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The Wolverine-inspired Rivalry Low is in the colors of Wolverine's classic yellow superhero suit, which will make its debut in the movie.

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adidas Originals x Marvel Studios - Rivalry Low "Wolverine" - Core Black/Team Yellow/Team Royal Blue - JQ5037 — adidas Originals x Marvel Studios - Rivalry Low “Wolverine” - Core Black/Team Yellow/Team Royal Blue - JQ5037

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Shane Jochum, Senior Director NAM Strategic Partnerships at adidas, said: “Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey.

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adidas x Marvel Studios - adizero Electric Cleat "Deadpool" — adidas x Marvel Studios - Adizero Electric Cleat “Deadpool”

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Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”

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adidas Originals - 'Deadpool & Wolverine' - Rivalry Low (JR2480 & JQ5037) — adidas Originals x Marvel Studios - Deadpool & Wolverine Collection - Rivalry Low (JR2480 & JQ5037)

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The collection builds on adidas' long-standing collaboration with Marvel, which has already resulted in other collections and costumes such as “Black Panther: Wakanda Forever.”

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The Deadpool & Wolverine collection from adidas and Marvel Studios will be available at selected retailers from August 1. Keep an eye on our Sneaker Releases.

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