PUMA is once again celebrating the classic Palermo sneaker.

For the latest chapter of the Palermo campaign, Dua Lipa and PUMA sat down at a table in a historic Italian villa for a special dinner party.

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Palermo is the “guest of honor” in a backdrop of frescoes and fresh food.

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Photographed by Francesco Nazardo, the pictures show Palermo as an “aperitivo” in a series of new color variants.

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Dua Lipa wears the timeless low-top sneaker with a signature tag on the upper material, a T-Toe construction and classic gum outsole

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The musician styles the sneaker with baggy sportswear.

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“Filming in an incredible villa was the ideal backdrop for a campaign that celebrates a timeless classic like Palermo.

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The new colors are so versatile and eye-catching and can be styled in so many ways.

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“I know my fans are going to rock a variety of looks and I'm looking forward to seeing everyone incorporate them into their personal style,” says Dua Lipa.

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The Palermo was originally part of a series of PUMA sneakers dedicated to various European capitals such as London, Oslo and many more.

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The sneaker made its debut in soccer stadiums in the eighties and still stands for soccer nostalgia today.

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In 2023, PUMA brought back the classic in new colors, with a retro T-toe construction, a classic rubber sole and PUMA lettering in gold. The PUMA logo is on the heel of the shoe.

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The PUMA Palermo is at 43 and a half, AFEW Store, Asphaltgold, The stable, Fortytree, Glückstreter, HHV, Jumpnshoez, Orange Jungle, SneakerTwins and SUPPA available.

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Photos via PUMA