adidas Originals SL 72 ft. Jules Koundé, A$AP Nast, Melissa Bon & Sabrina Lan

Following the presentation of the new adidas Originals brand strategy “We Gave the World an Original, You Gave us a Thousand Back” in 2023, the Trefoil returns to the iconic SL 72 silhouette this summer with a new campaign.

First introduced in summer 1972, the SL 72 represents a paradigm shift in the running shoe sector. Today, more than half a century later, the iconic silhouette has established itself in the cultural scene and is worn as a timeless street style classic away from running.

This season, adidas Originals is launching two different versions of the SL series: the SL 72 RS and the SL 72 OG in white, red, black, blue and yellow.

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adidas SL 72 RS - Blue/Core White/Better Scarlet - IG2132

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As part of its own campaign, adidas Originals is celebrating the return of the SL 72, captured by French photographer Kenny Germé.

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A$AP Nast - adidas SL 72 RS - Spark / Core Black / Cloud White - IH7912 — A$AP Nast - adidas SL 72 RS - Spark/Core Black/Cloud White

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The campaign focuses on various talents from the world of sports and the cultural scene: musician Melissa Bon, model Sabrina Lan, French soccer player Jules Koundé and rapper A$AP Nast.

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adidas SL 72 OG - Core Black/Cloud White/Carbon - JH7390

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With a bouquet of flowers for each original, the summer of sport becomes the summer of SL 72. The latest interpretation of the adidas Originals “1000 Back” campaign starts today, July 15.

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