Following the presentation of the new adidas Originals brand strategy “We Gave the World an Original, You Gave us a Thousand Back” in 2023, the Trefoil returns to the iconic SL 72 silhouette this summer with a new campaign.
First introduced in summer 1972, the SL 72 represents a paradigm shift in the running shoe sector. Today, more than half a century later, the iconic silhouette has established itself in the cultural scene and is worn as a timeless street style classic away from running.
This season, adidas Originals is launching two different versions of the SL series: the SL 72 RS and the SL 72 OG in white, red, black, blue and yellow.
![Melissa Bon - adidas SL 72](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66959bd916f4e9c7f4ca33df_adidas-originals-sl-72-flowers-campaign-2024%20(6).jpg)
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66959e28562297b64b0c8fbf_adidas-originals-sl-72-flowers-campaign-2024%20(5).jpg)
As part of its own campaign, adidas Originals is celebrating the return of the SL 72, captured by French photographer Kenny Germé.
![A$AP Nast - adidas SL 72](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66959e46e568e362772dde3b_adidas-originals-sl-72-flowers-campaign-2024%20(9).jpg)
![A$AP Nast - adidas SL 72 RS - Spark / Core Black / Cloud White - IH7912](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66959be09dcff3f7760aafb0_adidas-originals-sl-72-flowers-campaign-2024%20(10).jpg)
The campaign focuses on various talents from the world of sports and the cultural scene: musician Melissa Bon, model Sabrina Lan, French soccer player Jules Koundé and rapper A$AP Nast.
![Sabrina Lan - adidas SL 72](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66959e5ffa8a89da0be5c8ab_adidas-originals-sl-72-flowers-campaign-2024%20(3).jpg)
![](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66959e6516f4e9c7f4cd1fba_adidas-originals-sl-72-flowers-campaign-2024%20(2).jpg)
With a bouquet of flowers for each original, the summer of sport becomes the summer of SL 72. The latest interpretation of the adidas Originals “1000 Back” campaign starts today, July 15.
![Jules Koundé - adidas SL 72](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66959e7d40582be370c7d420_adidas-originals-sl-72-flowers-campaign-2024%20(1).jpg)
The latest colorways of the adidas Originals SL 72 are available at 43einhalb, AFEW Store, Asphaltgold, HHV and SUPPA.
![adidas SL 72 RS - Cloud White / Core Black / Spark - IH4823](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66959e7625dbd5128f2e3e46_adidas-originals-sl-72-flowers-campaign-2024%20(4).jpg)
![adidas SL 72 RS - Cloud White / Core Black / Spark - IH4823](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66956764430a67ce1f7e6899_adidas-originals-sl-72-flowers-campaign-2024%20(11).jpg)
![adidas SL 72 RS - Spark / Core Black / Cloud White - IH7912](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6695676d8d654666c2c9649c_adidas-originals-sl-72-flowers-campaign-2024%20(12).jpg)
![adidas SL 72 RS - Blue / Core White / Better Scarlet - IG2132](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6695677405f0542184213816_adidas-originals-sl-72-flowers-campaign-2024%20(13).jpg)
![adidas SL 72 OG - Solar Red / Ice Lavender / Better Scarlet - JH7392](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6695677b8d3cf4cc249cb583_adidas-originals-sl-72-flowers-campaign-2024%20(15).jpg)
![adidas SL 72 OG - Core Black / Cloud White / Carbon - JH7390](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66956783f5cb9080c7004c6e_adidas-originals-sl-72-flowers-campaign-2024%20(14).jpg)
Photos via adidas