For two decades, adidas' iconic ADIZERO running series has stood for performance innovation — it has set and broken records worldwide, worn by pioneering athletes.

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Now adidas is bringing this pioneering spirit into a new context and addressing it to a new generation of trendsetters.

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Designed for a life of constant movement, the ADIZERO ARUKU is inspired by the progressive design codes of the turn of the millennium — a bold step into the future.

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Based on the look of Adidas running shoes from the 2000s and reinterpreted with cutting-edge materials, the brand-new silhouette features a progressive design, an extra-high midsole and soft SwirlFoam cushioning.

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It offers a cloud-like feeling combined with high energy return and a unique “rocker effect.” The ARUKU mesh surface cites elements of the lesser-known ADIZERO PR and draws on eye-catching TPU overlays — designs from the Y2K era that have now been reissued in a contemporary way.

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The campaign for the launch of the adidas ADIZERO ARUKU focuses on two all-rounders who symbolize a life in motion: soccer star Rafael Leão and London DJ Jordss.

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Both embody the courage to go their own way — and thus not only shape their careers, but also the communities that surround them.

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A new era begins with the ADIZERO ARUKU — the sneaker is released today and is available at the following retailers: 43einhalb, AFEW Store, Asphaltgold, HHV and SUPPA.

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Photos via adidas