As part of the new creative direction of adidas Originals last year, the Trefoil is paying tribute to significant communities this season with its latest campaign.

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Serge Gnabry / adidas Originals Samba
Serge Gnabry/adidas Originals Samba

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The focus is on those who, then as now, wear the three iconic silhouettes - Samba, Gazelle and Spezial.

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adidas Originals Samba - Cloud White / Cloud White / Gum - IE3439
Serge Gnabry/adidas Originals Samba - Cloud White/Cloud White/Gum - IE3439 - BUY

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Originally designed for various sports, from training to soccer to handball,

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adidas Originals Samba - Cloud White / Cloud White / Gum - IE3439
adidas Originals Samba - Cloud White/Cloud White/Gum - IE3439 - BUY

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Since their launch, each of these three classics has left traces in different locations, in different cultures and in various cultural movements.

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adidas Originals Handball Spezial - Light Blue / Cloud White / Gum 5 - BD7632
Jella Haase/adidas Originals Handball Spezial

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In Germany, the campaign focuses on professional soccer player Serge Gnabry, actress Jella Haase and singer Levin Liam and inspire the lifestyle and fashion community with strong looks that illustrate how variously the three sneaker models can be styled and interpreted.

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Jella Haase / adidas Originals Campaign
Jella Haase/adidas Originals Campaign

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The campaign is accompanied by three short films with excerpts from the lives of the three protagonists as they wear Samba, Gazelle and

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adidas Originals Handball Spezial - Light Blue / Cloud White / Gum 5 - BD7632
Jella Haase/adidas Originals Handball Spezial - Light Blue/Cloud White/Gum 5 - BD7632 - BUY

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of the Spezial in various everyday situations, as well as of images that underline the timeless energy of the three silhouettes.

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adidas Originals Handball Spezial - Light Blue / Cloud White / Gum 5 - BD7632
Jella Haase/adidas Originals Handball Spezial - Light Blue/Cloud White/Gum 5 - BD7632 - BUY

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The Samba, Gazelle and Spezial campaign starts on March 28 and will be rolled out successively over the coming weeks.

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Levin Liam / adidas Originals Handball Spezial
Levin Liam/adidas Originals Handball Spezial

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In addition, adidas Originals celebrates the spirit of its classic silhouettes and the personalities that give them special meaning today

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Levin Liam / adidas Originals Campaign
Levin Liam/adidas Originals Campaign

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with physical activation in Munich in the form of a pop-up store and in collaboration with local partners.

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adidas Gazelle Indoor - Collegiate Green / Footwear White / Gum 2 - IG1596
adidas Gazelle Indoor - Collegiate Green/Footwear White/Gum 2 - IG1596 - BUY

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At “THE ORIGINALS STUDIO” on April 27 and 28, consumers will have the opportunity, among other things, to individually design a Samba, a Gazelle or a Spezial. From sports and skateboarding to music and fashion. Once a classic, always a classic.

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The adidas Originals Gazelle, Samba or Handball Spezial is available at the following retailers: 43einhalb, AFEW Store, Allike, Asphaltgold, brooklyn, Fortytree, Gloryhole, GlĂĽckstreter, HHV, Jumpnshoez, Orange Jungle, OJ Skate, pacemaker, Scoop86, SneakerCircle, SneakerTwins, SUPPA and VOOstore.

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adidas Gazelle Indoor - Collegiate Green / Footwear White / Gum 2 - IG1596
adidas Gazelle Indoor - Collegiate Green/Footwear White/Gum 2 - IG1596 - BUY


Photos via adidas