UGG and AMBUSH unveil their second collaboration for Autumn/Winter 2025

UGG and AMBUSH unveil their second collaboration for Autumn/Winter 2025.

The capsule of heels and boots is a love letter to Shibuya and the influence it has had on AMBUSH’s Yoon Ahn.

‍

‍

Rooted in Tokyo’s streetwear culture, classic UGG silhouettes are reimagined through Yoon’s unmistakable vision, emerging in an entirely new form.

‍

‍

‍

‍

The collection merges UGG’s premium materials with AMBUSH’s progressive design approach, while also capturing a nostalgic homage to Shibuya as Yoon personally experienced it.

‍

‍

‍

The campaign centers on Japanese rapper, singer, and songwriter Yuki Chiba, who embodies the spirit of early 2000s Tokyo street culture. In a short film, he meets up with friends at a bowling alley — lacing up the UGG AMBUSH Boot before the game begins.

‍

‍

‍

His opponents, outfitted in the UGG AMBUSH Heel, put up a fierce fight. The rivalry eventually spills into the parking lot, where the girls in heels claim the victory.

‍

‍

‍

‍

“I wanted to draw inspiration from our city of Tokyo. The boots and shoes I often saw when I first moved to Shibuya have always stuck with me, so this is my love letter to the neighborhood.” – YOON, Co-Founder and Creative Director of AMBUSH

‍

‍

‍

‍

‍

The collection features three styles: the UGG AMBUSH Heel, the UGG AMBUSH Woven Boot, and the UGG AMBUSH Boot.

Iconic UGG materials such as full-grain leather, luxurious sheepskin, and soft nubuck are brought to life through Yoon’s vision, creating silhouettes that can be styled in countless ways — from casual to elegant, with mini or maxi skirts, under or over wide cargos.

‍