THIS IS NOT A BOOT: THE STORY OF AN ICON

The story of an icon: Archival material presented for the first time as well as interviews with cultural icons from the music & fashion industry who have helped make the original Timberland boat famous worldwide.

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For five decades, the original Timberland boat has proven to be a timeless style and cultural icon, embracing and supporting communities from construction to creativity, from hip hop to house building, from fashion to the visual arts.

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On the occasion of its 50th anniversary, Timberland tells the story of the original Timberland Boot through the lens and shows for the first time the voices of the various communities and generations that have made it a global icon.

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Directed by New Zealand filmmaker Tom Gould, “This is Not a Boot: The Story of an Icon” tells the stories of the boat's humble beginnings as a waterproof leather work boot — a first in 1973 — to its bold takeover by the hip hop scene in New York City and global movements in Milan, London and Tokyo.

The film tells of the collaborations, developments, innovations and responsible design ethos that shape Timberland today and tomorrow.

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The short film features interviews with cultural icons such as Jeff Staple, Angie Martinez, Ronnie Fieg, ASAP Ferg, Rakim, Fat Joe, Goldie, Takayuki Ohashi, Veneda Carter, Bircide, J-Ax and many others — a love letter, so to speak, to the boat's rich history and influence.

The film also features rare archival footage in which the son and grandson of founder Nathan Swartz talk about the original Yellow Boot and the brand and community it inspired.

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Photos via Timberland