Hanon’s latest collaboration with Reebok tackles the “athlete’s” worst fear—the belly. The Hanon x Reebok Workout “Belly’s Gonna Get Ya” is based on an iconic Reebok ad from the 2000s and tackles the topic with plenty of self-deprecating humor.
Hands up—who might still have a pound or two too many on their ribs from Christmas? Hanon and Reebok have just the thing for you.
Namely, the Hanon x Reebok Workout “Belly’s Gonna Get Ya.” The Scots’ latest collaboration with Reebok is all about the curves around the body’s center of gravity.
The inspiration for this comes from an iconic Reebok commercial from the 2000s: The protagonist of the commercial is chased by an oversized potbelly. He escapes after a long parkour run—thanks to his Reebok Kicks, of course.
By the way, Hanon remade the video for the Hanon x Reebok Workout “Belly’s Gonna Get Ya” collaboration. You can find both commercials below.
The “Belly’s Gonna Get Ya” features a plush upper that ensures maximum comfort.
The “Belly” sneaker, with its mix of meaty tones, is designed in a unique way and represents a questionable diet of lager and bar snacks. A beer belly on the front and laid-back indigo on the back.
The upper is made of butter-soft suede with a hint of "cellulite" from the grained leather overlays. High-quality denim holds it all together, and a special bar towel lining and an insole that relieves pressure on your feet ensure luxurious comfort.
Don’t worry—there’s plenty of attention to detail. Red denim tags on each heel, as well as a specially woven tongue tag and dual branding on the insole. The Hanon x Reebok “Belly’s Gonna Get Ya” also comes in a special box featuring the iconic beer belly design.
The Reebok Workout Lo Plus “Belly’s Gonna Get Ya” was released on January 27, 2018. It’s now only available on the secondary sneaker market, such as eBay, KLEKT, or StockX.
Here’s the original Reebok commercial “Lose the Beer Belly”:
Here’s Hanon’s remake:
rearviewmirror: In this section, we want to introduce you to older sneakers or bring them back to your attention. With the massive output from sneaker brands, many releases become obsolete very quickly. This way, we can enjoy these “youngtimers,” some of which may have already been forgotten.
Photos via Hanon
