Skepta’s unparalleled style and cultural influence collide with PUMA’s rich heritage in athletic apparel design.
The result is a groundbreaking collection characterized by its distinctive shapes, unique details, and textures. The campaign captures the mood of the collection itself, using light and shadow as primary visual elements that naturally place Skepta center stage.
After being welcomed into the PUMA family as a brand ambassador in 2022, Skepta is now unveiling his first collaborative collection. The collection was designed specifically for Skepta and is based on his unique aesthetic and style codes.
It features a subtle color palette that highlights materials such as high-quality nylon and is complemented by silver hardware inspired by PUMA’s origins.
Skepta and PUMA combine history with innovation. The first collaborative project between Skepta and PUMA delves deep into PUMA’s extensive archive and adds Skepta’s distinctive perspective to a complete collection of apparel, accessories, and a brand-new shoe silhouette, the PUMA Skope Forever.
The PUMA x Skepta Track Jacket and Track Pants were designed as a uniform for Skepta and form a coordinated set inspired by PUMA’s T7 tracksuit.
The Technical Vest features a unique cut and concealed pockets, while the matching backpack maintains the same aesthetic and is designed in an all-black colorway with ample storage space.
The first PUMA x Skepta collection is rounded out by gloves and a beanie without a cuff.
The PUMA Skope Forever is an all-new shoe co-designed by Skepta and PUMA. It is inspired by shoe designs from the early 2000s and comes in a special iridescent colorway.
Sturdy construction forms the foundation of the upper, which features a mesh underlay wrapped in flowing, iridescent panels.
Silver accents appear on the Skope Forever, contrasting with its muted color scheme. A special PUMA x Skepta logo is featured on the tongue, completing the tech-luxe silhouette.
Kicking off a long-term partnership between Skepta and PUMA, the first collection will be available starting May 18, 2024, at select PUMA retailers such as Asphaltgold.
Photos via PUMA
