A few days ago, we told you about the new partnership between Skepta and Puma, and the first results will be launching soon.
Together, PUMA and Skepta are opening up a world where creativity knows no bounds with the new RS-X campaign.
“Revolutionaries” focuses on the evolution of the RS franchise, expressed through bold colors, modern details, and high-tech accents. PUMA and Skepta are breaking the mold to unlock the potential of the individual.
The campaign aims to show us that we should not only use our strength but also share it with others.
The campaign’s imagery follows the visions of the London-based artist and is an expression of his creativity: “From the moment you wake up, you shape your world. We are architects. Creativity knows no bounds”—Skepta
PUMA launched its partnership with Skepta and his Big Smoke Corporation to play a key role in shaping the brand’s music, art, and style culture. In collaboration with PUMA ambassador, consultant, and designer Skepta, the PUMA RS franchise will launch in early November 2022. It will be accompanied by further RS evolutions set to follow in 2023.
The original RS franchise dates back to 1984, when PUMA set out to develop the world’s first wearable sports product and the world’s first smart shoe. The RS’s computational power, application of biomechanics, and new cushioning technology marked a major milestone for PUMA and for the entire footwear industry.
In 2018, the RS family was expanded to include new models such as the RS-X, RS-X3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and many more. Now, in 2022, PUMA continues to build on the RS legacy.
Photos via PUMA
