247, the performance-wear line of Represent, one of the fastest-growing British fashion brands, returns with its second sneaker collaboration with PUMA.

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At the center is the PUMA x Represent 247 Deviate NITRO Elite 3, a high-performance racing shoe that brings together uncompromising performance and contemporary design.

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Following the strong response to their first collaboration, which sold out within hours, both brands return a year later with a new interpretation of the performance silhouette.

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The model is designed for athletes who demand the highest standards in both performance technology and aesthetics.

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The new colorway builds on the design of the previous edition and deliberately reverses it. A dominant black base is contrasted by precisely placed white details.

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The Deviate NITRO Elite 3 remains one of the most sought-after racing models in the performance segment, combining elite-level performance with modern style.

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The second collaboration builds on an intensive year of collaboration between PUMA and Represent. This included the PUMA x Represent Speedcat Capsule as well as a collection inspired by British football culture, which reinterpreted classic sportswear silhouettes from a contemporary perspective.

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The latest release further strengthens the collaboration, bringing together PUMA’s deep performance expertise and 247’s growing influence within hybrid training culture.

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The partnership is also shaped by the close personal ties between the two companies. Represent CEO Paul Spencer, formerly Managing Director of PUMA Europe, ensures that 247’s design DNA is authentically integrated into PUMA’s performance silhouettes.

George Heaton, Co-Founder and Creative Director of Represent, comments:
“Having partnered with PUMA on multiple launches and working first-hand with their team on this latest edition of the Deviate, we are once again incredibly proud to have our name, logo, and identity associated with this technically advanced footwear. This edition reflects both the technical standards athletes expect and the design principles that define 247.”

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The PUMA x Represent 247 Deviate NITRO Elite 3 will be released on December 20 at Asphaltgold, BSTN and Shop4Runners.

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Photos via PUMA