PUMA and Liberaiders are taking an unconventional approach by presenting a collection inspired by outdoor elements that celebrates the spirit of wanderlust.
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Last year, PUMA and Liberaiders worked together to create an exclusive version of the legendary suede from 1968, which featured a textured, hairy suede upper and high-quality details.
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The creative partnership is now continuing with a new, concept-based collection. This cooperation is aimed at everyone who does not want to run away from the world but wants to get closer to their own truth.
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The focus is on two versions of the PUMA GV Special, which are equipped with a durable Cordura upper and a protective mudguard.
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The matching clothing collection is inspired by outdoor and military elements and includes versatile, compact, easy-to-store outfits.
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Highlights include the Balaclava hoodie with contrasting panels on arms and shoulders as well as practical pockets for optimal storage space.
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The light jacket and matching pants adopt the military design with spacious cargo pockets and subtle logo details. A graphic T-shirt and a simple logo T-shirt complement the range of apparel in the PUMA x Liberaiders collection.
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The collection is rounded off by functional accessories: A technical backpack with roll-top design and distinctive mesh pocket on the outside and a functional bucket hat provide a modern look that is also suitable for outdoor use.
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The accompanying campaign shows the collection in a modern city, while the protagonists step by step leave the urban environment behind and face their adventure.
The PUMA x Liberaiders collection is available from February 22 at selected PUMA retailers such as 43einhalb, AFEW Store, Asphaltgold, HHV and SUPPA.
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Photos via PUMA