PUMA and Liberaiders are taking an unconventional approach by presenting a collection inspired by outdoor elements that celebrates the spirit of wanderlust.

PUMA x Liberaiders SS25 Collection ft. GV Special SD Cordura
Puma x Liberaiders SS25 Collection ft. GV Special SD Cordura

Last year, PUMA and Liberaiders worked together to create an exclusive version of the legendary suede from 1968, which featured a textured, hairy suede upper and high-quality details.

The creative partnership is now continuing with a new, concept-based collection. This cooperation is aimed at everyone who does not want to run away from the world but wants to get closer to their own truth.

PUMA x Liberaiders SS25 Collection ft. GV Special SD Cordura
Puma x Liberaiders SS25 Collection ft. GV Special SD Cordura

The focus is on two versions of the PUMA GV Special, which are equipped with a durable Cordura upper and a protective mudguard.

The matching clothing collection is inspired by outdoor and military elements and includes versatile, compact, easy-to-store outfits.

Highlights include the Balaclava hoodie with contrasting panels on arms and shoulders as well as practical pockets for optimal storage space.

The light jacket and matching pants adopt the military design with spacious cargo pockets and subtle logo details. A graphic T-shirt and a simple logo T-shirt complement the range of apparel in the PUMA x Liberaiders collection.

The collection is rounded off by functional accessories: A technical backpack with roll-top design and distinctive mesh pocket on the outside and a functional bucket hat provide a modern look that is also suitable for outdoor use.

The accompanying campaign shows the collection in a modern city, while the protagonists step by step leave the urban environment behind and face their adventure.

The PUMA x Liberaiders collection is available from February 22 at selected PUMA retailers such as 43einhalb, AFEW Store, Asphaltgold, HHV and SUPPA.

Photos via PUMA