PUMA and KIDsuper are deepening their partnership with a new collection of shoes, clothing and accessories.

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The collection, which is inspired by soccer as a central theme, combines PUMA's rich sports tradition with a fresh, modern design language.

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Pastel shades, specially developed patterns and contemporary aesthetics are combined in sportswear in an innovative way so that form and function are in perfect harmony.

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Warm-up clothes such as the Cellerator Track Pants and the Cellerator Track Jacket are both decorated with a stylized PUMA logo in the shape of a jumping cat and are complemented by outerwear such as the Reversible Vest and MMQ Jacket, which are decorated with individual mosaic patterns.

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Custom “KidSuper Academy” graphics adorn essentials such as the graphic tee and crewneck, while the trapper hat and gloves underline the collection's special charm.

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KIDSUPER's versions of Easy Rider and Palermo adopt the wavy lines and shades of clothing, with mixed materials such as mesh and suede giving the collaborative shoes a deconstructed character.

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To launch the collection, PUMA and Colm Dillane, better known as KIDsuper, hosted a live comedy show in New York City with a number of stand-up stars.

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The comedy show, which took place on September 9, 2024 at Harlem's famous The Apollo Theater, was aired by episode two of the animated series SCRAM! accompanied.

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The second episode features PUMA brand ambassadors Jack Grealish, Lamelo Ball and Neymar Jr. as well as Westside Gunn, Thierry Henry and Usain Bolt.

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The collection campaign picks up on the coming-of-age themes from SCRAM! and shows how the various groups and scenes in New York come together to present the latest PUMA x KIDSUPER collection.

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After the live comedy show, the PUMA x KIDSUPER collection will be available from September 21 at AFEW Store, Asphaltgold and HHV.

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Photos via Puma