In their new collection, PUMA and Priya Ahluwalia bring together Indian-Nigerian roots with the brand’s sportswear DNA.

Inspired by the energy of African soccer culture, the second drop highlights the diversity of fan culture, street style, and community across the continent.

‍

‍

‍

Ahluwalia draws inspiration from playing fields and fan scenes in countries such as Morocco and Nigeria, combining these impressions with influences from the PUMA archives.

The result is a reinterpretation of classic silhouettes that views soccer as a unifying, universal language.

‍

‍

‍

The focus is on reimagined classics such as the V-S1 and the iconic T7 tracksuit, brought to life through all-over prints, distinctive materials, and a vibrant color palette.

‍

‍

The print on the Track Top and Track Pants evokes a stadium filled with fans, while textured knit elements and embroidered details add depth.

‍

‍

Accessories such as the Micro Grip Bag and a minimalist baseball cap incorporate key design elements of the collection.

‍

‍

The footwear introduces the V-S1 in two variations, ranging from a vibrant pan-African color palette to a clean grey and black version. The laceless silhouette draws inspiration from early 2000s soccer designs.

‍

‍

‍

The collection is made largely from recycled materials, combining design with a more conscious approach. Shot in Morocco, the campaign visually reinforces this perspective and highlights the emotional power of soccer.

‍

‍

‍

‍

The PUMA x Ahluwalia Collection is set to release this month at selected retailers. Stay tuned for more in our Sneaker Releases section.

‍

‍

‍

Photos via PUMA