VooStore has been working with the Berlin University of the Arts for almost 4 years and is now pleased to announce the brand On as a valuable addition to this project.
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To kick off in January, four graduates of the UdK fashion design program spent two days visiting On Labs ZΓΌrich.
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Laurin Stecher, Denise Kipke, Sezgin Kivrim, and Essie Kramer enjoyed full creative freedom in creating designs from archived and leftover On collections, primarily from Key Performance Running models.
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Instead of focusing on short-lived trends, the collection focuses on the recyclability of the design process and the end products.
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VooSpace was redesigned to recreate the atmosphere of On Labs Studio by taking over core elements of the headquarters in Switzerland and bringing them to Berlin.
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Similar to the students, visitors to the pop-up were also able to let their creativity run wild and design their own multi-purpose bandanas: The capsule collection, consisting of shoes and clothing, is available online at VooSstore,
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whereby the proceeds from every sale is donated to Champions Without Borders, a partner of Right To Run, a Berlin-based charity that gives refugees in Germany access to sport.
Here you find the entire On with VooStore and UdK Berlin collection.
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Photos via VooStore
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Creative Direction: Thibaud Guyonnet
Art Direction: Adli Klein and Saeeda Shabbir
Fotografo: Maximilian Semlinger
Light Assistant: Florin Elbel
Styled by Jordan Lee
Hair and Make Up: Florina Yvas
Models: Daniel Mahmudy, Salome Jewelry, Fabi Dzahini, Meyron Karner
Casting: Lily Meuser