VooStore has been working with the Berlin University of the Arts for almost 4 years and is now pleased to announce the brand On as a valuable addition to this project.
To kick off in January, four graduates of the UdK fashion design program spent two days visiting On Labs Zürich.
Laurin Stecher, Denise Kipke, Sezgin Kivrim, and Essie Kramer enjoyed full creative freedom in creating designs from archived and leftover On collections, primarily from Key Performance Running models.
Instead of focusing on short-lived trends, the collection focuses on the recyclability of the design process and the end products.
VooSpace was redesigned to recreate the atmosphere of On Labs Studio by taking over core elements of the headquarters in Switzerland and bringing them to Berlin.
Similar to the students, visitors to the pop-up were also able to let their creativity run wild and design their own multi-purpose bandanas: The capsule collection, consisting of shoes and clothing, is available online at VooSstore,
whereby the proceeds from every sale is donated to Champions Without Borders, a partner of Right To Run, a Berlin-based charity that gives refugees in Germany access to sport.
Here you find the entire On with VooStore and UdK Berlin collection.
Photos via VooStore
Creative Direction: Thibaud Guyonnet
Art Direction: Adli Klein and Saeeda Shabbir
Fotografo: Maximilian Semlinger
Light Assistant: Florin Elbel
Styled by Jordan Lee
Hair and Make Up: Florina Yvas
Models: Daniel Mahmudy, Salome Jewelry, Fabi Dzahini, Meyron Karner
Casting: Lily Meuser