The latest Joe Freshgoods x New Balance collab on the 990V6 “From Prom To Paris” presents two unique color variants: “Prom Blue” and “Paris Red”.

This collaboration combines the lively spirit of Prom with the elegance of Parisian Style and reflects Joe Freshgoods' unique storytelling and deep roots in Chicago culture.

New Balance x Joe Freshgoods 990v6 - "Prom Blue" - U990JG6
New Balance x Joe Freshgoods 990v6 - “Prom Blue” - U990JG6

The “Prom Blue” edition features an all-blue design and uses a high-quality combination of pig suede, breathable mesh and leather.

New Balance x Joe Freshgoods 990v6 Prom Blue & Paris Red

The shoes feature JFG branding on the heel and a redesigned “Made For Us” logo. The blue FuelCell midsole provides comfort, while the matching blue rubber outsole provides durability and grip.

New Balance x Joe Freshgoods 990v6 - "Prom Blue" - U990JG6
New Balance x Joe Freshgoods 990v6 - “Prom Blue” - U990JG6

The “Paris Red” edition is characterized by its eye-catching, all-red design and uses the same high-quality materials as the “Prom Blue”.

New Balance x Joe Freshgoods 990v6 - "Paris Red" - U990JF6
New Balance x Joe Freshgoods 990v6 - “Paris Red” - U990JF6

New Balance x Joe Freshgoods 990v6 - "Paris Red" - U990JF6
New Balance x Joe Freshgoods 990v6 - “Paris Red” - U990JF6

The collection debuted at the “A Friend Named Cousin” exhibition in Paris from July 26 to 30, 2024.

New Balance x Joe Freshgoods 990v6 - "Paris Red" - U990JF6
New Balance x Joe Freshgoods 990v6 - “Paris Red” - U990JF6

The blue version of the New Balance x Joe Freshgoods 990v6, the “Prom Blue”, gets a global release on August 9 and is then available at selected sneaker stores such as Asphaltgold.

New Balance x Joe Freshgoods 990v6 - "Prom Blue" - U990JG6
New Balance x Joe Freshgoods 990v6 - “Prom Blue” - U990JG6

New Balance x Joe Freshgoods 990v6 - "Prom Blue" - U990JG6
New Balance x Joe Freshgoods 990v6 - “Prom Blue” - U990JG6

New Balance x Joe Freshgoods 990v6 - "Paris Red" - U990JF6
New Balance x Joe Freshgoods 990v6 - “Paris Red” - U990JF6
New Balance x Joe Freshgoods 990v6 - "Paris Red" - U990JF6
New Balance x Joe Freshgoods 990v6 - “Paris Red” - U990JF6

Photos via New Balance