New Balance launches the Action Bronson x New Balance 990v6 “AINOZAMA” — a model that combines tropical nature, a variety of spices and personal memories in a colorful design.

New Balance x Action Bronson 990v6 "Ainôzama" - Hi-Pink/Royal Blue - U990AT6
New Balance x Action Bronson 990v6 “Ainozama”

After two successful collaborations on the Made in USA 990v6, this is already the third joint project with multi-talented Action Bronson.

New Balance x Action Bronson 990v6 "Ainôzama" - Hi-Pink/Royal Blue - U990AT6
New Balance x Action Bronson 990v6 “Ainozama” - Hi-Pink/Royal Blue - U990AT6

New Balance x Action Bronson 990v6 "Ainôzama" - Hi-Pink/Royal Blue - U990AT6

New Balance x Action Bronson 990v6 "Ainôzama" - Hi-Pink/Royal Blue - U990AT6
New Balance x Action Bronson 990v6 “Ainozama” - Hi-Pink/Royal Blue - U990AT6

For this colorful edition, Bronson was inspired by the rich tones of tropical landscapes and the variety of exotic plant and spice worlds — combined with personal childhood memories of Flushing, Queens.

New Balance x Action Bronson 990v6 "Ainôzama" - Hi-Pink/Royal Blue - U990AT6
New Balance x Action Bronson 990v6 “Ainozama” - Hi-Pink/Royal Blue - U990AT6 - BUY

The result: a design that shows that past and future are often closer together than you might think.

New Balance x Action Bronson 990v6 "Ainôzama" - Hi-Pink/Royal Blue - U990AT6
New Balance x Action Bronson 990v6 “Ainozama” - Hi-Pink/Royal Blue - U990AT6

The model features Bronson's signature baklava branding and combines vivid shades with neutral contrasts — implemented on the dynamic 990v6 with FuelCell cushioning.

The mesh upper with nubuck overlays comes in strong pink and royal blue, the midsole provides a warm contrast with sandy beige.

The outsole continues this contrast — classic grey meets calm beige. Every detail looks like a travel souvenir — ready for new paths.

New Balance x Action Bronson 990v6 "Ainôzama" - Hi-Pink/Royal Blue - U990AT6

The sneaker also delivers on performance: its FuelCell sole provides a highly responsive feel, while the ENCAP midsole combines lightweight foam with a durable PU frame for long-lasting comfort.

Reflective elements increase visibility in low light The design is complemented by a TPU heel tab, co-branding on tongue and insole, and a high-quality mix of mesh, synthetic and nubuck materials.

The Action Bronson x New Balance 990v6 “AINOZAMA” is available from April 25 at Asphaltgold and VooStore.

Photos via New Balance